Book Prompts

I've uploaded [describe the document briefly]. Summarize it in 5 bullet points that I could send to my boss. Each bullet should be one sentence. Focus on decisions made, actions required, and anything that needs immediate attention.

I've uploaded my meeting notes from [date/meeting name]. Turn these into a clean action item list. For each item, include: what needs to be done, who owns it (if mentioned), and the deadline (if mentioned). If an owner or deadline isn't clear, flag it as "TBD." Format as a numbered list.

I've uploaded [describe the document]. Read it carefully and tell me the 3 things I should be most concerned about. For each concern, explain why it matters and suggest one concrete next step.

You are a [your role — e.g., email marketing manager] at [your company — e.g., a D2C skincare brand]. Write an email to [recipient segment — e.g., customers who purchased in the last 90 days] about [subject — e.g., our new retinol serum launch]. The goal of this email is [specific outcome — e.g., drive 200 pre-orders in the first 48 hours]. Tone: [e.g., warm, direct, slightly playful — like texting a friend who asked for skincare advice]. Keep it under [word count — e.g., 150] words. Include a clear CTA: [what you want the reader to do — e.g., "Pre-order now and get 20% off"].

Context: [1-2 sentences — e.g., "We're launching our first retinol product next Tuesday. Our audience has been asking for this since our Instagram poll in January."]

I've pasted our [describe the data — e.g., Q1 campaign performance data from Meta Ads Manager]. Analyze this from the perspective of a [role — e.g., performance marketing manager focused on ROAS optimization]. Focus on:
1. [Specific aspect — e.g., which ad creative drove the highest conversion rate]
2. [Specific aspect — e.g., which audience segment had the lowest CAC]
3. [Specific aspect — e.g., how performance trended week-over-week across the quarter]

For each, provide: a finding (what the data shows), an insight (what it means for our strategy), and a recommendation (what to do next quarter).

Format as a table with columns: Aspect | Finding | Insight | Recommendation.
End with a 3-sentence executive summary of the most important takeaway.

Create a [type of document — e.g., Q3 content marketing strategy] for [audience — e.g., the VP of Marketing and the content team]. Purpose: [what this document should accomplish — e.g., align the team on content priorities, secure budget for a new blog series, and define success metrics].

Include these sections:
1. Executive Summary (3-5 sentences, the strategic direction upfront)
2. [Section — e.g., Market Context — what's changed in our space that makes this strategy urgent]
3. [Section — e.g., Content Pillars — the 3-4 themes we'll own and why]
4. [Section — e.g., Channel Strategy — where we publish, posting cadence, and resource allocation]
5. Recommendations / Next Steps (numbered list of specific actions with owners and timelines)

Constraints:
- Total length: [target — e.g., 1,500 words]
- Tone: [e.g., strategic and confident — this needs to convince the VP, not just inform the team]
- [Any specific inclusions — e.g., reference our Q2 performance data that I'll paste below]
- [Any exclusions — e.g., don't propose paid media — that's a separate budget conversation]

Context: [2-3 sentences — e.g., "Our blog traffic has plateaued at 80K/month for two quarters. Competitors are outpacing us in organic. The VP wants a plan that doubles organic traffic by Q4."]

I wrote the following text for [original audience]. Rewrite it for [new audience]. Keep the core message intact, but adjust:
- Vocabulary level: [simpler/more technical/industry-specific]
- Tone: [formal/casual/empathetic/authoritative]
- Length: [shorter/same/longer]
- Emphasis: [what matters most to this new audience]

Original text:
[paste your text here]

I've uploaded [meeting notes / document / email thread]. Extract every decision that was made, whether explicitly stated or implied. For each decision, provide:
- The decision itself (one sentence)
- Who made it or who's responsible
- Any deadline or timeline mentioned
- Open questions that remain unresolved

Format as a numbered list. Separate confirmed decisions from implied/unclear decisions. End with a section called "Needs Clarification" for anything ambiguous.

I need to [describe the task or decision]. Give me 3 distinct options — not variations of the same approach, but genuinely different strategies. For each option:
- Name it (a short, memorable label)
- Describe the approach (3-4 sentences)
- Best case scenario: what happens if it works
- Biggest risk: what could go wrong
- Effort level: Low / Medium / High
- Time to results: [timeframe]

After presenting all three, tell me which one you'd recommend for [my specific situation] and why.

You are a prompt engineering coach. I'm going to describe a task I do regularly, and I want you to help me build a reusable prompt template for it.

The task: [describe what you do, who it's for, what good output looks like]

Build me a prompt template with these elements:
- Role (who should Claude be for this task?)
- Context placeholders (what changes each time I do this task? Use [BRACKETS] for fill-in-the-blank sections)
- Task description (clear, specific deliverable)
- Format instructions (how should the output be structured?)
- Constraints (tone, length, exclusions)

After the template, give me 3 tips for customizing it each time I use it — what to always change, what to sometimes change, and what to never change.

Here are 3 samples of my writing style:

Sample 1: [paste a paragraph from an email you wrote]

Sample 2: [paste a paragraph from a report or post you wrote]

Sample 3: [paste a paragraph from a different context]

Analyze my writing style: sentence length, vocabulary level, tone, use of humor, formality level, how I structure arguments. Then write [the thing you need] matching my voice exactly. Don't imitate — absorb the patterns and write naturally in that style.

I gave Claude this prompt:
"[paste your original prompt]"

And got this output:
"[paste the output you're unhappy with]"

What's wrong with my prompt? Diagnose the specific issues — be blunt, not diplomatic. Then rewrite the prompt to fix each issue you identified. Explain what you changed and why.

I'm evaluating [decision or proposal]. Respond three times from three different perspectives:

**Perspective 1 — The Skeptical CFO:** Focus on financial risk, ROI uncertainty, and opportunity cost. What could go wrong? What are we not seeing?

**Perspective 2 — The Enthusiastic CMO:** Focus on market opportunity, brand impact, and competitive advantage. Why should we move fast?

**Perspective 3 — The Pragmatic COO:** Focus on execution feasibility, team capacity, and operational complexity. Can we actually pull this off?

After all three perspectives, write a 5-sentence synthesis that identifies the strongest argument from each perspective and recommends a path forward that addresses the CFO's biggest concern while capturing the CMO's biggest opportunity.

I need to multiply a single content asset into platform-specific pieces. Here's how I want to work:

**PHASE 1 — EXTRACTION**
Read the source content below and extract these elements as bullet points:
1. The single strongest / most counterintuitive claim
2. The most surprising data point or statistic
3. The most relatable human moment or story
4. The most actionable takeaway (something the reader can do today)
5. The most controversial or debate-worthy angle
6. The best quotable line (punchy, shareable)
7. The clearest step-by-step process or framework

**PHASE 2 — MULTIPLICATION**
Using ONLY the extracted elements (not a summary of the full piece), create:

**LinkedIn post** (from element 1 or 5): 150-200 words. Hook-first structure — open with a bold statement or surprising fact. Write in first person. End with a question or call to engage. No hashtag spam (max 3).

**Twitter/X post** (from element 2 or 5): Under 280 characters. Punchy, specific, opinionated. If the content supports it, write a 4-tweet thread instead.

**Email teaser** (from element 3): 80-120 words. Open with empathy or a story hook. Create a curiosity gap. End with a clear CTA to read the full piece. Subject line included.

**Newsletter quick-tip block** (from element 4): 100-150 words. Standalone value — reader gets something useful without clicking anywhere. Format: bold tip + 2-3 sentences of context.

**Instagram carousel outline** (from element 7): 5-7 slides. One idea per slide. Slide 1 = hook. Last slide = CTA. Write the text only (design team handles visuals). Keep each slide under 30 words.

Brand voice notes: [INSERT YOUR TONE — e.g., "Warm but direct. We use humor sparingly. Never corporate. Think smart friend who works in the industry."]

**SOURCE CONTENT:**
[PASTE YOUR BLOG POST / ARTICLE / VIDEO TRANSCRIPT HERE]

Create a 4-week content calendar for my brand based on the strategic inputs below.

**CONTENT PILLARS** (our 3-5 core themes — every piece must connect to one):
[LIST YOUR PILLARS — e.g., "1. Remote team productivity 2. Meeting culture reform 3. Async-first communication 4. Manager enablement"]

**AUDIENCE:**
[DESCRIBE YOUR AUDIENCE — e.g., "Mid-level managers at companies with 50-500 employees. They're overwhelmed by meetings, skeptical of new tools, and under pressure to show team output metrics to leadership."]

**THIS MONTH'S GOALS (in priority order):**
[e.g., "1. Drive signups for our April webinar on async standups 2. Increase LinkedIn engagement by 20% 3. Support the launch of our new Slack integration"]

**CHANNELS & CADENCE:**
[e.g., "Blog: 2x/week (Tue, Thu). LinkedIn: 3x/week (Mon, Wed, Fri). Email newsletter: 1x/week (Wed). Instagram: 4x/week. Twitter/X: daily."]

**WHAT'S HAPPENING THIS MONTH** (industry events, holidays, product launches, trending topics):
[e.g., "April 2 — our Slack integration launches. April 15 — webinar. April 22 — Earth Day. Industry: Gartner just published their hybrid work report."]

For each calendar entry, provide:
- **Date and channel**
- **Content pillar** it maps to
- **Topic/angle** (specific, not generic — "Why your Monday standup is killing Thursday's productivity" not "Meeting tips")
- **Format** (how-to, listicle, story, data-driven, opinion, case study)
- **Goal connection** (which monthly goal does this serve?)
- **One-sentence hook** (the opening line or headline concept)

Organize the output as a table grouped by week. Flag any days where you recommend posting nothing (rest days for audience fatigue).

Additional context about our brand voice: [INSERT BRAND VOICE NOTES — e.g., "Direct, slightly irreverent, data-backed. We challenge conventional management wisdom. Never preachy."]

I need headline options for the following content piece. Give me 10 headlines, and I want VARIETY — don't give me 10 versions of the same angle.

**Content topic:** [e.g., "Why async standups outperform synchronous ones for remote teams"]
**Format:** [e.g., "Blog post, ~1500 words, data-backed argument"]
**Target audience:** [e.g., "Engineering managers at remote-first companies, 30-45, pragmatic, skeptical of productivity fads"]
**Tone:** [e.g., "Direct, evidence-based, slightly contrarian"]

For each headline, use a DIFFERENT angle:
1. A number/data hook
2. A "how to" practical hook
3. A counterintuitive/contrarian hook
4. A question hook
5. A "mistake" or "stop doing X" hook
6. A curiosity gap / incomplete information hook
7. A comparison hook ("X vs Y")
8. A specificity hook (ultra-specific detail)
9. A stakes/consequence hook ("what happens when...")
10. A social proof / trend hook

After all 10, mark your top 3 picks and explain why each would perform well for this audience. Bold the words in each headline that carry the most psychological weight.

I need to create a [CONTENT TYPE: whitepaper/pillar article/guide] on this topic:

**Topic:** [Your topic]
**Target audience:** [Who reads this and what do they care about]
**Goal:** [What should the reader think, feel, or do after reading]
**Length:** [Target word count]
**Key points to cover:** [3-5 must-hit themes or arguments]
**Existing assets:** [Any data, research, or internal knowledge to incorporate]

Create a detailed outline with:
- A working title and subtitle
- 5-7 major sections (not including intro/conclusion)
- For each section: the heading, a 2-sentence summary of what it covers, the KEY ARGUMENT of that section, and an estimated word count
- Suggested intro hook (the first 2 sentences that grab attention)
- Conclusion direction (what final impression to leave)

Make the sections build on each other — each one should advance the overall argument, not cover a subtopic in isolation.

Here is the outline for a [CONTENT TYPE] I'm writing:

[PASTE YOUR FULL OUTLINE HERE]

Now write **Section [N]: [Section Title]**.

Context from previous sections:
- Section 1 established [one-sentence summary]
- Section 2 argued [one-sentence summary]

For this section:
- Hit the key argument from the outline
- Target approximately [N] words
- Open with a transition from the previous section's closing point
- Tone: [your tone reference — e.g., "authoritative but accessible, like Harvard Business Review meets a smart blog"]
- End with a sentence that sets up Section [N+1]

Do NOT summarize or repeat points already made in earlier sections.

I need a detailed content brief for the following piece. Fill in all 8 fields with specific, actionable detail — not generic placeholders.

**Topic:** [Your topic]
**Content type:** [Blog post / whitepaper / email sequence / landing page / etc.]
**Brand:** [Your brand name and 1-sentence description]
**Business goal:** [What this piece needs to achieve — signups, awareness, SEO ranking, etc.]

Generate a content brief with these 8 fields:

1. **Target persona** — Describe the specific audience segment, their current mindset, and what brought them to this content
2. **Key message** — One sentence the reader should take away
3. **Supporting points** — 3-4 specific arguments, data points, or proof points to build the key message
4. **Tone reference** — Describe the voice with specific comparisons or examples, not adjectives alone
5. **Competitor angle to avoid** — What cliché or overused approach in this space should we deliberately sidestep
6. **Call to action** — The specific action, destination, and motivation for the reader
7. **Internal links/assets** — Suggest 2-3 types of existing content or pages this piece should reference (I'll fill in the actual URLs)
8. **Example benchmark** — Describe the style, depth, and quality level we're targeting, as if referencing a specific published piece

Make the brief specific enough that a freelance writer with no context about our brand could produce an on-target first draft from this document alone.

I have a blog post that I want to transform into a video script for [PLATFORM: YouTube / TikTok / LinkedIn / Instagram Reels].

Target length: [DURATION: e.g., 90 seconds / 3 minutes / 8 minutes]

Here's the blog post:
[PASTE BLOG POST]

Transform this into a video script using the Hook-Story-Lesson framework:

**HOOK (first 3-5 seconds):** Open with the single most surprising or counterintuitive claim from this post. Make it a direct statement to camera. No introduction, no "hey guys," no throat-clearing.

**STORY (middle):** Restructure the argument as a narrative. Use one concrete example from the post and build tension around it — what was the problem, what did they try, what happened. Keep sentences short. Average 8-12 words per sentence. Write for spoken delivery, not reading.

**LESSON (final 15-20 seconds):** One takeaway. One action. Tell the viewer exactly what to do next.

Format the script with:
- [VISUAL: description] cues for on-screen graphics or B-roll
- Timing markers every 30 seconds
- Emphasis marks on words to stress when speaking

Tone: [YOUR TONE: e.g., confident and direct / warm and conversational / edgy and provocative]

Do NOT read the blog post aloud. Reimagine the content for someone who is watching, not reading.

I ran a 45-minute webinar titled "[WEBINAR TITLE]" for [AUDIENCE].

Here is the transcript:
[PASTE TRANSCRIPT]

Break this webinar into a series of 3-4 standalone blog articles. For each article:

1. **Title:** SEO-friendly, specific, compelling. Not the webinar title rehashed.
2. **Core argument:** The one insight from the webinar this article is built around.
3. **Outline:** H2 and H3 structure with 2-3 sentences describing each section's content.
4. **What to ADD:** Context, examples, or depth that a live format couldn't include. Each article should offer value beyond the recording.
5. **What to CUT:** Webinar-specific references ("as I mentioned earlier," "great question from the audience," "let me share my screen") that don't belong in written content.

Each article should be 800-1,200 words when fully written. A reader who never watched the webinar should find each article complete on its own.

Arrange the articles in a logical reading order, not necessarily the order topics appeared in the webinar. If the webinar jumped between topics, reorganize for clarity.

My brand voice: [BRIEF DESCRIPTION OR PASTE SAMPLE]

I need a social media post for **[PLATFORM]**.

**Core message:** [Your key point or announcement in 1-2 sentences]

**Brand/voice:** [Your brand's tone — e.g., "professional but warm, B2B SaaS, slightly irreverent"]

**Target audience on this platform:** [Who sees this — e.g., "marketing managers, 28-45, scrolling during lunch"]

**Platform conventions to follow:**
- [Length guideline from table above]
- [Tone from table above]
- [Hashtag rule from table above]
- [Hook placement from table above]
- [CTA style from table above]

**Format the post exactly as I would paste it into the platform.** Include the hook, body, CTA, and hashtags in their correct positions. No preamble, no explanation — just the ready-to-post content.

[VERIFY] If you reference any statistics or claims, flag them with [NEEDS VERIFICATION] so I can fact-check before posting.

Write a LinkedIn thought leadership post for me.

**Topic:** [Your subject — be specific. Not "AI in marketing" but "why our AI-generated email subject lines outperformed human-written ones by 40% last quarter"]

**My role/context:** [Your title, industry, and what gives you authority on this topic]

**Personal angle:** [A specific experience, observation, or story related to this topic. Even a one-sentence seed: "I noticed this when reviewing our Q3 campaign data and was genuinely surprised."]

**Structure — use the Hook-Story-Insight format:**
- **Hook (first 2 lines):** Bold, specific, curiosity-driving. This must make someone stop scrolling and click "see more." No generic openings.
- **Story (middle):** Build on my personal angle above. Use specific details — dates, numbers, moments. Keep paragraphs to 1-2 sentences for mobile readability. Use line breaks between each paragraph.
- **Insight (close):** ONE clear takeaway. Then a specific, genuine question that invites real responses (not "What do you think?").

**Tone:** [e.g., "confident but not arrogant, slightly self-deprecating, conversational — like telling a story to a colleague at a conference"]

**Length:** 1,500-2,500 characters.

**Hashtags:** 3-5 relevant ones at the very end.

**Anti-patterns — do NOT:**
- Start with "I'm excited to share" or "I just learned something"
- Use numbered lists as the main structure
- End with "What do you think? 👇"
- Use corporate buzzwords (leverage, synergy, game-changer, thought leader)
- Include emojis in every line

[VERIFY] Flag any statistics or specific claims with [NEEDS VERIFICATION].

Create the text content for a LinkedIn carousel post (8-10 slides).

**Topic:** [Your subject]

**Audience:** [Who this is for on LinkedIn]

**For each slide, give me:**
- **Slide headline** (5-8 words, bold-worthy)
- **Supporting text** (1-2 sentences max — this goes below the headline on the slide)

**Slide structure:**
- **Slide 1 (Hook):** A bold statement or question that makes someone stop scrolling. This is the thumbnail — it must work as a standalone image in someone's feed.
- **Slides 2-8 (Content):** One clear idea per slide. Each slide should make sense on its own if someone screenshots it. Use concrete examples, not abstract advice.
- **Slide 9 or 10 (CTA):** Tell people what to do — follow for more, comment their experience, save for reference, check the link in my profile. Include my name/handle: [your handle].

**Also write:**
- The **companion post text** (what goes in the LinkedIn post above the carousel — 2-3 sentences that tease the content and encourage swiping)
- **3-5 hashtags**

**Tone:** [Your tone]

Do NOT make every slide a "tip." Mix formats: a surprising stat, a before/after comparison, a common mistake, a direct recommendation. Variety keeps people swiping.

Write an Instagram caption for the following post.

**Visual description:** [Describe what the image or video shows — the setting, mood, colors, what's in frame, what the aesthetic feels like]

**Core message:** [What this post is about — product, tip, story, behind-the-scenes]

**Brand voice:** [e.g., "warm, slightly witty, like a knowledgeable friend — not a brand speaking AT you"]

**Target audience:** [e.g., "women 25-40 interested in clean skincare"]

**Structure:**
- **Opening line (under 125 chars):** Hook that appears above the fold. Must earn the "...more" tap.
- **Body:** 2-4 sentences. [Choose one: a quick story / a useful tip / a behind-the-scenes detail / a relatable moment]
- **CTA:** One clear action — save, tag, comment, or link in bio.
- **Hashtags:** 10-12 hashtags. Mix of broad (3), mid-range (5), and niche (4). Relevant to the content, not stuffed.

**Do NOT:**
- Start with "Introducing..." or "We're so excited to..."
- Use more than 2 emojis per sentence
- Write more than 6 sentences before the hashtags
- Use hashtags that don't relate to the actual content

Format: opening line, then one blank line, then body, then one blank line, then CTA, then two blank lines, then hashtags.

Write a TikTok/Reels script for a **[30/45/60]-second** video.

**Topic:** [What this video is about]

**Who I am on camera:** [Your role, expertise, how you present yourself — e.g., "marketing director, talking directly to camera, casual and slightly sarcastic"]

**Target viewer:** [Who's scrolling — e.g., "small business owners who manage their own social media"]

**Format the script with timestamps:**
- **[0:00-0:02] HOOK:** A single sentence that stops the scroll. Create an information gap. Be bold, specific, or surprising. No "Hey guys" or "So today I want to talk about..."
- **[0:02-0:05] CONTEXT:** One sentence framing why this matters.
- **[0:05-0:40] BODY:** The main content. Deliver in short, punchy sentences. Write it as spoken word — contractions, natural pauses, conversational rhythm. [Choose: 3 quick tips / a before-after story / a "stop doing X, start doing Y" format / a myth-busting structure]
- **[LAST 5 SEC] CTA:** One action — follow, comment, save.

**Also write:**
- **Caption** (under 150 characters, with 3-4 hashtags)
- **Suggested text overlay** for the hook moment (5-7 words that appear on screen in the first 2 seconds)

**Tone:** Spoken, not written. Read it aloud — if any sentence sounds like an essay, rewrite it as something a human would actually say on camera. No formal language. No marketing speak.

[VERIFY] If you include any statistics or specific claims, flag them with [NEEDS VERIFICATION].

Write a Twitter/X thread about [TOPIC] for an audience of [AUDIENCE].

Thread structure (7-10 tweets):

**TWEET 1 — THE HOOK:**
- Bold claim, surprising stat, or counterintuitive take
- Must stand alone as a compelling tweet even without the thread
- No "Thread:" or "🧵" labels
- Under 240 characters to leave room for engagement

**TWEETS 2-6 — THE SUBSTANCE:**
- Each tweet delivers ONE standalone insight
- Someone who sees only this tweet should still get value
- End each tweet with a curiosity gap — an incomplete thought, a "but," a question, or a teaser for what's next
- Mix formats across tweets: one data point, one story/example, one contrarian reframe, one practical tip
- No tweet starts with "First," "Second," "Next," "Also," or "Additionally"

**FINAL TWEET — THE CLOSE:**
- Summarize the core message in one sentence
- Clear CTA: follow, bookmark, try this, share your experience
- End strong — this tweet gets screenshotted too

**CONSTRAINTS:**
- Every tweet under 280 characters
- No emojis as bullet points
- Maximum 2 emojis per tweet, only if natural
- Write like a smart practitioner sharing what they learned, not a guru dispensing wisdom
- No "Here's the thing" or "Let me tell you" — just say the thing

Brand voice reference: [PASTE 2-3 EXAMPLE TWEETS THAT MATCH YOUR VOICE]

Create a full week of social media content around this theme:

**WEEKLY THEME:** [YOUR THEME IN ONE SENTENCE]
**BRAND:** [Company name, what you do, who you serve]
**BRAND VOICE:** [Paste your voice reference or 2-3 example posts]
**KEY MESSAGE:** [The one thing your audience should remember this week]
**ASSETS AVAILABLE:** [List any images, videos, blog posts, data you can reference]

Generate content for EACH platform below. Every post must feel native to its platform — not adapted, but born there.

---

**LINKEDIN (3 posts, spaced Mon/Wed/Fri):**
- Monday: Story-driven post (personal anecdote or customer story related to theme)
- Wednesday: Data/insight post (teach something, share a framework, or present a stat)
- Friday: Engagement post (question, poll setup, or contrarian take that invites debate)
- Each post: 150-250 words. Strong first line. No hashtag walls (max 3, at the end).

**INSTAGRAM (4 posts across the week):**
- 1 carousel concept (outline 7-10 slides with exact text for each)
- 1 Reel script (hook + 3 beats + CTA, under 60 seconds)
- 1 single-image caption (storytelling, 100-150 words)
- 1 Stories sequence (3-5 frames: hook, content, CTA with link sticker)
- Carousel and Reel should be the high-effort hero pieces

**X/TWITTER (5 tweets + 1 thread across the week):**
- 5 standalone tweets: mix of bold statement, data point, question, contrarian take, and quick tip
- 1 thread (7-8 tweets): deeper dive into one angle of the theme
- All tweets under 280 chars. Thread tweets standalone.

**FACEBOOK (2 posts):**
- 1 community-building post (question, "tell me about..." invitation)
- 1 value post (tip, resource share, or short story)
- Warm, conversational. Acknowledge that people are scrolling casually.

**TIKTOK (2 concepts):**
- 2 short-form video scripts (hook in first 2 seconds, 30-60 seconds total)
- Format: trending format adaptation OR educational "Did you know" OR myth-busting
- Include text overlay suggestions and any trending audio style notes

---

**VARIETY CHECK** — across ALL platforms this week, ensure I have:
- At least 2 posts that tell a story (customer story, personal anecdote, case study)
- At least 2 posts built around a specific data point or stat
- At least 2 posts that ask the audience a question
- At least 1 contrarian or myth-busting take
- At least 1 post referencing a specific customer result or testimonial framework
- No two posts on ANY platform that open with the same sentence structure

FLAG any post where you used a fact, stat, or competitor claim with [VERIFY].

Draft a response to this social media comment/message.

**CONTEXT:**
- Platform: [LinkedIn / Instagram / X / Facebook / TikTok]
- Our post was about: [Brief description of the original post]
- Their comment: "[PASTE THE EXACT COMMENT]"
- Their profile context (if visible): [New follower / long-time customer / industry peer / competitor / unknown]
- Sentiment: [Positive / Negative / Neutral / Confused / Hostile]

**SITUATION CONTEXT:**
[Any relevant backstory — is this about a known issue? A recent launch? A policy change? Include what's true and what you can/can't say publicly.]

**BRAND VOICE:** [Warm and direct / Professional but friendly / Casual and witty — pick one or paste your voice guide]

**RESPONSE GUIDELINES:**
- Use the Acknowledge-Address-Action framework
- Reference something SPECIFIC from their comment (no generic responses)
- Keep it concise: 2-4 sentences for comments, up to 6 for DMs
- If this is a complaint: empathize genuinely, don't over-apologize, provide a concrete next step
- If this is praise: be specific about what you're glad they noticed, don't just say "thanks!"
- If this is a question: answer directly, then invite further conversation
- Match the platform's tone (LinkedIn = professional, Instagram = warm, X = concise)
- Do NOT use: "We appreciate your feedback", "Thank you for reaching out", "We're sorry to hear", or any phrase that sounds like a customer service bot

Write 2 response options: one shorter (comment reply) and one longer (if this deserves a more detailed DM follow-up).

You are an email copywriter who specializes in cold outreach that gets replies, not sales pitches that get deleted.

**Context about the recipient:**
[Paste their LinkedIn post, company news, or about page here]

**What I offer:**
[One sentence about your product/service and its primary outcome]

**Similar win:**
[One client result — company type, what you did, measurable outcome]

Write a cold email following these rules:
- Under 120 words total
- First sentence references something SPECIFIC from their context — not flattery, relevance
- Second sentence connects my offer to a problem implied by their context
- Third sentence is a low-commitment CTA (yes/no question, not a meeting request)
- Add a PS line with the similar win as social proof
- No "I hope this finds you well." No "I'd love to." No "I came across your profile and was impressed."
- Tone: peer-to-peer, not salesperson-to-prospect. Casual but competent.
- Subject line: under 6 words, curiosity-driven, no clickbait

You wrote a cold outreach email for me (pasted below). Now write a 3-email follow-up sequence.

**Original email sent:**
[Paste the cold email you sent]

**Recipient info:**
[Paste the same context you used for the original]

**My offer (one sentence):**
[Same as before]

Write three follow-up emails:

**Email 2 — Gentle check-in + new value (send day 4)**
- Under 80 words
- Don't say "just following up" or "bumping this"
- Add ONE new piece of value: a relevant stat, article summary, or insight about their industry
- End with the same low-commitment CTA, rephrased

**Email 3 — New angle (send day 9)**
- Under 100 words
- Reframe the value proposition from a different angle (if original was about efficiency, try competitive pressure or customer experience)
- Reference a different social proof point if available
- New CTA, still low-commitment

**Email 4 — The breakup (send day 16)**
- Under 60 words
- Acknowledge this isn't a priority for them right now — no guilt, no passive aggression
- Leave the door open with a single link or contact method
- Tone: gracious, professional, zero neediness

For all emails: no "I hope this finds you well," no "just wanted to," no "I'd love to." Subject lines under 6 words each.

You are an email marketing strategist building a 5-email nurture sequence.

**My business:**
[What you sell, who you sell it to, primary value proposition]

**Lead magnet / entry point:**
[What they downloaded or signed up for — be specific]

**Top customer objection:**
[The #1 reason people hesitate to buy]

**Best customer result:**
[One specific, measurable outcome a real customer achieved]

Write a 5-email nurture sequence following this framework:

**Email 1 — Deliver + Set Expectations (Day 0)**
- Deliver the lead magnet or confirm their signup
- Set expectations for the sequence: what they'll receive and when
- One sentence that positions you as someone who understands their problem
- 150-200 words

**Email 2 — Teach (Day 3)**
- One actionable insight they can use today, no purchase required
- The insight should relate to the problem your product solves, but should NOT pitch the product
- End with a question that invites a reply
- 200-250 words

**Email 3 — Social Proof Story (Day 6)**
- Tell the customer result as a narrative: situation → struggle → solution → outcome
- Use the specific measurable result I provided
- No testimonial formatting. Write it as a story.
- 200-250 words

**Email 4 — Objection Handler (Day 9)**
- Name the objection directly in the opening line
- Acknowledge it as legitimate — don't dismiss it
- Show how 2-3 customers overcame it (use [PLACEHOLDER] for names I'll fill in)
- 200-250 words

**Email 5 — Soft CTA (Day 13)**
- Summarize the value they've received over the sequence
- Present the next step as an invitation, not a pitch
- Include a clear CTA button/link text
- Add a PS with a secondary, lower-commitment option (reply with questions, join a community, watch a demo)
- 150-200 words

For ALL emails:
- Subject lines under 8 words, curiosity- or benefit-driven
- Preview text (the snippet shown after the subject line) for each email
- Tone: helpful expert, not desperate salesperson. Casual but credible.
- No "I hope this finds you well." No "In today's fast-paced world." No "Are you struggling with [pain point]?"
- Each email signs off with a first name only — not "The [Company] Team"

You are a newsletter strategist generating a monthly content bank.

**My newsletter:**
- **Audience:** [Who reads it — role, industry, seniority]
- **Core topic territory:** [The 2-3 themes you always cover]
- **Tone:** [How you sound — e.g., "direct and slightly irreverent" or "warm and educational"]
- **Frequency:** [Weekly, biweekly, monthly]

**Recent newsletters I've sent (for context, not repetition):**
[Paste subject lines or brief descriptions of your last 3-4 newsletters]

Generate 8 newsletter ideas for next month. For each idea, provide:

1. **Working title** (under 10 words)
2. **Hook type** (one of: personal story, data/research, contrarian take, how-to tutorial, curated roundup, case study, trend analysis, Q&A mailbag)
3. **The angle** (2-3 sentences: what specific claim or insight drives this piece? What will the reader believe or do differently after reading?)
4. **Opening line** (the first sentence of the newsletter — make it earn the second sentence)

Rules:
- No two ideas should use the same hook type
- At least one idea should be slightly provocative or counterintuitive
- At least one idea should be immediately actionable (reader can do something within 10 minutes of reading)
- None of the ideas should overlap with the recent newsletters I listed
- All ideas should connect back to my core topic territory, but approach it from different angles
- Do NOT generate generic ideas like "5 tips for [topic]" — every idea should feel like it could only come from someone who deeply understands this audience

Write 10 subject line variants for this email.

**Email summary:**
[2-3 sentences describing what the email covers and its key takeaway]

**Audience:**
[Who receives this email]

Generate 10 subject lines, each using a DIFFERENT psychological hook:

1. **Curiosity gap** — implies something surprising without revealing it
2. **Specific number** — uses a data point or quantity
3. **Direct benefit** — states exactly what the reader gains
4. **Pattern interrupt** — breaks expectations, unusual phrasing
5. **Social proof** — references what others are doing
6. **Question** — asks something the reader wants answered
7. **Urgency/timeliness** — ties to a current moment or deadline
8. **Contrarian** — challenges a common belief
9. **Personal/conversational** — sounds like a text from a friend
10. **Story tease** — hints at a narrative

Rules:
- Under 50 characters each (mobile-friendly)
- No ALL CAPS words
- No exclamation marks
- No "you won't believe" or "this one weird trick" clickbait
- No emoji unless my brand regularly uses them
- Label each with its hook type

I run email marketing for a [INDUSTRY] brand. I need a 4-email win-back sequence for subscribers who haven't opened or clicked in 90+ days.

**Brand voice:** [DESCRIBE YOUR TONE — e.g., warm and friendly, witty, professional but approachable]

**Product/service:** [WHAT YOU SELL]

Here's the escalation structure:
- Email 1 (Day 1): Gentle check-in + useful content (no selling)
- Email 2 (Day 5): Value reminder — what they've been missing + social proof
- Email 3 (Day 9): Direct offer — [SPECIFIC OFFER, e.g., 15% off, free shipping]
- Email 4 (Day 15): Breakup email — honest, respectful, "we'll remove you unless you click to stay"

For each email, write:
1. Subject line (plus one alternative)
2. Preview text
3. Full email body (150-200 words max per email — these need to be SHORT)
4. CTA button text

Tone rules: No guilt-tripping. No "we're so sad you left." Be warm but direct. The breakup email should feel honest, not manipulative.

Write a personalized email template for [CAMPAIGN TYPE — e.g., post-webinar follow-up, onboarding sequence email 3, product launch to existing customers].

Use these merge field placeholders exactly as written:
- [FIRST_NAME] — recipient's first name
- [COMPANY] — their company name
- [PAIN_POINT] — their primary challenge (we segment by this)
- [RECENT_ACTION] — their last engagement with us (e.g., "downloaded our pricing guide," "attended our webinar on X")

**Context:**
- Our product: [WHAT YOU SELL]
- This email's goal: [SPECIFIC CTA — book a demo, start a trial, read a case study]
- Brand voice: [YOUR TONE]

**Rules:**
- Keep the email under 200 words
- Use [FIRST_NAME] once (in the greeting). Don't overuse it — repeating someone's name feels like a sales script
- Reference [RECENT_ACTION] naturally, not as a surveillance report
- [PAIN_POINT] should appear as empathy, not assumption — frame it as "if you're like most [ROLE] dealing with [PAIN_POINT]..." not "we know you're struggling with [PAIN_POINT]"
- Write the subject line with one merge field maximum
- Write the preview text (no merge fields in preview — it often renders broken in clients)

I'm going to paste keyword research data exported from [Ahrefs/SEMrush/your tool]. Each row contains a keyword, monthly search volume, keyword difficulty score, and CPC.

Please analyze this data and:

1. **Group the keywords by search intent** (informational, commercial, transactional, navigational). For each keyword, note the intent category.

2. **Identify the top 5 keyword clusters** — groups of related keywords that could be addressed by a single piece of content or a content hub. Name each cluster with a descriptive label.

3. **For the highest-priority cluster** (based on combined search volume, manageable difficulty, and commercial relevance), produce a full content brief:
   - Recommended content type (guide, listicle, comparison, landing page, etc.)
   - Suggested title (3 options)
   - Primary keyword and secondary keywords to integrate
   - Search intent and what the reader needs when they arrive
   - Recommended structure (H2 headings with 1-sentence description of each section)
   - Internal linking opportunities (what other content on our site should this link to/from?)
   - Content differentiation angle — what would make this piece better than the current top results?

My business context: [Describe your business, audience, and content goals in 2-3 sentences]

Here's the data:
[Paste your keyword export here]

Create a detailed article outline for the following content brief:

**Primary keyword:** [your keyword]
**Secondary keywords:** [list 5-10 secondary keywords]
**Search intent:** [informational / commercial / transactional]
**Target audience:** [who is searching for this and what do they need?]
**Content type:** [guide / listicle / comparison / how-to / other]
**Word count target:** [e.g., 2,000 words]

**Top 3 competing articles** (paste URLs or brief descriptions of what currently ranks):
1. [Competitor 1 — what they cover]
2. [Competitor 2 — what they cover]
3. [Competitor 3 — what they cover]

Please produce:
1. A working title (3 options — one curiosity-driven, one direct, one question-format)
2. A meta description (under 155 characters) that earns the click
3. A full outline with H2 and H3 headings. For each section:
   - 1-sentence description of what it covers
   - Which secondary keywords fit naturally in this section
   - What makes this section better than the competing articles' coverage of the same subtopic
4. A "content gap" list — subtopics the competitors miss that you should include
5. Suggested internal links (if I describe my existing content)

My brand voice: [2-3 sentences describing your tone]

I have a draft article that I want to optimize for search without sacrificing readability. The article should still sound like it was written by a knowledgeable human, not assembled by an algorithm.

**Primary keyword:** [keyword]
**Secondary keywords:** [list]
**Current draft:** [paste the full article]

Please review and suggest specific improvements for:

1. **Heading optimization** — Do the H2/H3 headings include relevant keywords naturally? Suggest rewrites for any headings that are vague or miss keyword opportunities. Never force keywords where they sound awkward.

2. **Missing subtopics** — Based on the keywords and search intent, are there topics a searcher would expect to find that the article doesn't cover? List them with a 1-sentence description of what to add.

3. **Keyword integration** — Identify places where secondary keywords could be woven in naturally. Flag any current keyword usage that feels forced or repetitive and suggest alternatives.

4. **Introduction optimization** — Does the first paragraph make the reader want to keep reading AND signal to Google what the page is about? Suggest a rewrite if needed.

5. **Meta description** — Write 2 options under 155 characters.

6. **Internal/external linking opportunities** — Where in the article would a link to related content add value for the reader?

Format your response as a numbered list of specific, actionable edits — not general advice. For each edit, quote the original text and provide the suggested revision.

Design a topic cluster for my website around the following core topic:

**Pillar topic:** [your broad topic — e.g., "retinol skincare guide"]
**My business:** [what you sell/do and who your audience is]
**Existing content:** [list any articles you've already published on this or related topics, if any]
**Primary goal:** [organic traffic / lead generation / product sales / brand authority]

Please produce:

1. **Pillar page blueprint:**
   - Recommended title (2 options)
   - Target primary keyword
   - Content format (comprehensive guide, resource hub, etc.)
   - H2-level outline (8-12 sections) — each section summarizes the subtopic and links to its supporting article
   - Estimated word count

2. **Supporting article briefs (6-8 articles):**
   For each article:
   - Title
   - Target primary keyword
   - Search intent (informational / commercial / transactional)
   - Content type (how-to, listicle, comparison, explainer, etc.)
   - 3-4 H2 headings
   - How it links to the pillar page (which section it deepens)
   - How it links to other supporting articles in the cluster
   - Estimated word count

3. **Internal linking map:**
   - A clear description of which articles link to which, and what anchor text to use
   - Identify the 2-3 "money articles" in the cluster (highest conversion potential) and ensure they receive the most internal links

4. **Publishing sequence:**
   - What order to publish in for maximum SEO impact
   - Which article to publish first and why

5. **Keyword cannibalization check:**
   - Flag any two articles that might compete for the same keyword
   - Suggest how to differentiate them

You are an SEO content strategist. I need you to analyze an underperforming page and provide specific refresh recommendations.

**TARGET KEYWORD:** [your target keyword]
**CURRENT RANKING:** [position, e.g., "Position 11, down from Position 3"]
**MONTHLY SEARCH VOLUME:** [from your SEO tool]

**MY CURRENT CONTENT:**
[Paste your full article text OR headings + key sections]

**TOP 3 COMPETITOR OUTLINES (pages currently ranking #1-3):**

Competitor 1 - [URL]:
[Paste their heading structure and key topics covered]

Competitor 2 - [URL]:
[Paste their heading structure and key topics covered]

Competitor 3 - [URL]:
[Paste their heading structure and key topics covered]

Analyze my content against the competitors and provide:

1. **MISSING SUBTOPICS:** Topics the top 3 all cover that I don't
2. **WEAK SECTIONS:** Parts of my content that are thin compared to competitors
3. **OUTDATED INFORMATION:** Anything that looks like it needs updating (flag with [VERIFY] — I'll confirm what's actually outdated)
4. **STRUCTURAL IMPROVEMENTS:** How to reorganize for better readability and search intent match
5. **INTERNAL LINKING OPPORTUNITIES:** Topics I mention that could link to other pages on my site (suggest anchor text)
6. **QUICK WINS:** The 3 changes likely to have the biggest ranking impact

For each recommendation, be specific. Don't say "add more detail" — say "add a section on [specific subtopic] covering [specific points], approximately [word count] words, placed after [specific existing section]."

Flag any claims about ranking factors or algorithm behavior with [VERIFY].

You are an SEO copywriter specializing in meta tags. I need optimized title tags and meta descriptions for multiple pages on my site.

**BRAND NAME:** [your brand]
**SITE TOPIC:** [your niche/industry]

For each page below, generate:
- **TITLE TAG:** Under 60 characters. Front-load the primary keyword. Make each title unique — vary the structure across pages. Use power words where natural (guide, proven, essential, how to, etc.). Include brand name only if space allows.
- **META DESCRIPTION:** Under 155 characters. Include the primary keyword naturally. End with a clear reason to click (benefit, curiosity, or CTA). No generic phrases like "learn everything about" or "comprehensive guide to."

**PAGE LIST:**

1. URL/Page: [page name or URL]
   Primary Keyword: [keyword]
   Summary: [one sentence about the page]

2. URL/Page: [page name or URL]
   Primary Keyword: [keyword]
   Summary: [one sentence about the page]

[Continue for all pages...]

Format the output as a table with columns: Page | Title Tag | Characters | Meta Description | Characters

After the table, flag any titles close to the 60-character limit (55-60) and any descriptions close to 155 characters (145-155) so I can review for potential truncation.

Also flag if any two titles are too structurally similar.

You are an SEO content strategist focused on featured snippet acquisition.

**TOPIC:** [your main topic]
**TARGET AUDIENCE:** [who's searching for this]
**MY SITE CONTEXT:** [brief description of your business/authority]

Generate 8-10 FAQ entries optimized for featured snippets.

For each entry:

**QUESTION:** Write as a natural search query (how/what/why/when/does/can). Use the phrasing a real person would type into Google, not formal language.

**SNIPPET ANSWER:** 40-60 words. Direct answer to the question. Start with the answer immediately — no "Great question" or "The answer is." This is the text Google would extract for position zero.

**EXPANDED ANSWER:** 100-150 additional words that add depth, examples, or nuance below the snippet answer.

**SNIPPET TYPE:** Indicate whether this targets a paragraph snippet, list snippet, or table snippet — and format the snippet answer accordingly.

Prioritize questions that:
- Have clear, factual answers (not opinion-based)
- Match informational search intent
- Start with "how," "what," "why," or "does"
- Address specific sub-topics within the main topic

Format each entry with H3 headings for the questions so they can be dropped directly into a web page.

You are a senior campaign strategist building a campaign architecture for a product launch.

**Brand:** [Your brand name, positioning, what you're known for]
**Product:** [What you're launching — key features, differentiators, price point]
**Audience:** [Who buys this — go beyond demographics. What motivates them? What frustrates them? What have they tried before?]
**Competitors:** [2-3 main competitors, their positioning, their price points]
**Budget range:** [Approximate budget tier — e.g., $5K-15K/month, $50K+, etc.]
**Timeline:** [Launch window — e.g., 6-week campaign starting May 1]

Build a complete campaign architecture with these components:

1. **Audience Segmentation** — At least 3 behavioral segments (not just demographics). For each: name, description, primary motivation, biggest objection, and which channel reaches them best.

2. **Messaging Framework** — One primary campaign message (the "big idea"), three supporting message pillars, and for each pillar: the claim, the proof point, and the emotional hook.

3. **Channel Plan** — Recommended channels mapped to funnel stages (awareness → consideration → conversion). For each channel: why it fits, creative format, estimated budget allocation as a percentage.

4. **Phased Timeline** — Break the campaign into phases (pre-launch tease, launch, sustain). For each phase: duration, primary objective, key activities, channels active.

5. **KPIs** — For each phase, specify 2-3 measurable KPIs with target ranges. Distinguish between leading indicators (engagement, CTR) and lagging indicators (ROAS, CAC).

Format each section with clear headers and bullet points. Be specific — avoid generic marketing advice that could apply to any brand.

You are a performance marketing copywriter. Write ad copy for the following campaign:

**Product:** [Product/service name and one-sentence description]
**Key differentiator:** [The ONE thing that separates this from competitors]
**Target audience:** [Specific segment from your campaign architecture]
**Campaign goal:** [Awareness / Consideration / Conversion]
**Offer (if any):** [Discount, free trial, lead magnet, etc.]

Write ads for EACH of these platforms, following their specific constraints:

**Google Search Ads (3 variations):**
- Headline 1 (max 30 chars): Must reference the core search intent
- Headline 2 (max 30 chars): Differentiator or benefit
- Headline 3 (max 30 chars): CTA or social proof
- Description 1 (max 90 chars): Expand on key benefit with specifics
- Description 2 (max 90 chars): Address objection or add urgency
- COUNT EVERY CHARACTER. Flag any line that exceeds the limit.

**Meta Ads (3 variations):**
- Primary text: Start with a hook in the first 125 characters that creates a thumb-stop. Then expand with story, proof, or stakes. End with a clear CTA.
- Headline (max 40 chars): Benefit-driven, not brand-driven
- Use THREE different emotional angles across the 3 variations: (1) frustration/problem, (2) identity/aspiration, (3) curiosity/surprise

**LinkedIn Ads (2 variations):**
- Intro text (first 150 chars are critical): Lead with an insight or data point, not a pitch
- Body: Establish credibility, present value, CTA for lead gen
- Tone: Professional but not corporate. No buzzwords.

For ALL platforms: avoid generic marketing language. Be specific to THIS product and THIS audience.

You are a creative director building a headline testing battery for a paid advertising campaign. The goal is MEANINGFUL variation — not synonym swaps.

**Product:** [Product name and key benefit]
**Platform:** [Google Ads / Meta / LinkedIn — specify character limits]
**Core message:** [The primary claim or promise]
**Target audience:** [Who this speaks to and what they care about]

Generate a testing battery of 20 headline variations organized by ANGLE. Write 4 headlines for each of these 5 angles:

1. **Problem/Pain** — Lead with the frustration or failure the audience experiences now
2. **Identity/Belonging** — Speak to who the buyer IS or wants to be. "For [type of person] who [specific behavior]."
3. **Outcome/Transformation** — Lead with the after-state. What changes? What becomes possible?
4. **Proof/Numbers** — Lead with specifics: stats, ratings, counts, time saved, money saved
5. **Curiosity/Surprise** — Create an information gap. Tease something unexpected.

Rules:
- Each headline must respect the character limit for the specified platform
- Within each angle, vary the STRUCTURE (questions, statements, commands, fragments)
- No two headlines should use the same opening word
- Flag any headline that exceeds the character limit
- After the 20 headlines, recommend which 5 you'd test first and why

You are a direct-response copywriter specializing in landing page conversion.

**PRODUCT:** [name + one-sentence description]
**TARGET AUDIENCE:** [who they are + their situation]
**TOP 3 PAIN POINTS (in their words):**
1. [pain point — use language they'd actually use]
2. [pain point]
3. [pain point]
**DESIRED ACTION:** [what you want them to do — sign up, buy, book a call, etc.]
**PRICE POINT:** [price or "free trial" or "request quote"]

Write a complete landing page in this sequence:

1. **HERO SECTION** — Headline (max 10 words, addresses #1 pain point), subheadline (one sentence expanding on the promise), CTA button text (max 5 words, action-oriented)

2. **PROBLEM SECTION** — 3 short paragraphs agitating the pain points. Use "you" constantly.

3. **SOLUTION SECTION** — Introduce the product as the answer. Bridge from their problem to your solution in 2-3 sentences.

4. **SOCIAL PROOF SECTION** — 3 placeholder testimonial structures: [Name, Role] + quote format. Include a "numbers bar" template: [X] customers, [Y] result, [Z] metric.

5. **FEATURES-AS-BENEFITS** — 4 features, each with: feature name → "which means [benefit for you]"

6. **FAQ SECTION** — 5 questions a skeptical buyer would ask. Answers that handle the objection AND reinforce the value.

7. **FINAL CTA** — Restate the core promise in one line. CTA button text. Risk reversal statement (guarantee, free trial, no commitment).

TONE: Confident but not pushy. Conversational, not corporate. Write for someone scanning on their phone.
[VERIFY] Do not invent specific statistics, study results, or competitor claims.

You are a product launch strategist and copywriter. I need a coordinated multi-channel launch content package.

**PRODUCT:** [name + one-paragraph description]
**LAUNCH DATE:** [date]
**KEY DIFFERENTIATOR:** [the one thing that makes this different]
**TARGET AUDIENCE:** [who + their current situation]
**CHANNELS:** [email list, Instagram, LinkedIn, Facebook Ads, landing page — list yours]
**PRICE:** [price + any launch-specific offer]
**LAUNCH OFFER:** [early-bird discount, bonus, limited availability — if any]

Generate a complete launch content package organized by phase:

**PHASE 1 — TEASER (7 days before launch)**
- 2 teaser emails (curiosity-driven, no product reveal)
- 3 social posts per channel (hint at the problem being solved)
- 1 "coming soon" landing page headline + subhead

**PHASE 2 — ANNOUNCEMENT (launch day)**
- 1 announcement email (the big reveal + CTA)
- 1 long-form social post per channel (the story behind the product)
- 3 short-form social posts per channel (key benefit angles)
- Ad copy: 3 headline/description variants for paid promotion

**PHASE 3 — FEATURE HIGHLIGHTS (days 1-5)**
- 3 feature spotlight emails (one feature per email, benefit-focused)
- 1 social post per feature per channel

**PHASE 4 — SOCIAL PROOF (days 5-10)**
- 2 emails featuring [PLACEHOLDER: customer testimonial/result]
- Social post templates for sharing customer stories
- Ad copy: 2 testimonial-style ad variants

**PHASE 5 — URGENCY (final 3 days)**
- 2 urgency emails (last chance + final hours)
- 3 countdown social posts per channel
- Ad copy: 2 scarcity/deadline variants

RULES:
- Every piece of content must reinforce the same core narrative
- Adapt tone to each channel
- Include specific CTA in every piece
- Mark any placeholder content with [PLACEHOLDER: description]
- [VERIFY] Do not invent testimonials, results, or performance claims

Format as a content calendar I can hand to my team.

You are a senior creative director writing a brief for a creative team.

**CAMPAIGN CONTEXT:**
- Campaign name: [name]
- Objective: [what this campaign needs to achieve]
- Product/Service: [what we're promoting]
- Target audience: [who, their situation, what they care about]
- Key insight: [the one human truth this campaign is built on]

**BRAND GUIDELINES:**
- Brand voice: [3-5 adjectives + one sentence describing the tone]
- Visual identity: [color palette, typography, existing brand elements]
- Brand dos: [things that ARE on-brand]
- Brand don'ts: [things that are OFF-brand — specific examples]

**DELIVERABLES NEEDED:**
[List each deliverable with dimensions/format/specs]

Generate a creative brief with these sections:

1. **CAMPAIGN OVERVIEW** (3 sentences max)
2. **THE BRIEF** (one paragraph — the creative challenge in plain language)
3. **KEY MESSAGES** — Primary message, supporting messages, mandatory copy
4. **TONE & STYLE DIRECTION** — "This should feel like [analogy]" / "This should NOT feel like [anti-analogy]" / Visual mood descriptions
5. **MANDATORIES & CONSTRAINTS** — Must include, must avoid, approval requirements
6. **DELIVERABLE SPECIFICATIONS** — Each deliverable with exact specs and deadline
7. **WHAT GOOD LOOKS LIKE / WHAT BAD LOOKS LIKE** — 2 examples of each, described not shown

Keep the brief under 2 pages. Write for a creative professional — be strategic, not condescending.

I'm pasting our Q1 marketing performance data below. This is for a D2C skincare brand, mid-market, selling primarily through our Shopify store with some Amazon presence.

Analyze this data and provide:

1. **Top 3 wins** — channels or campaigns that outperformed expectations. Explain WHY they likely worked, not only that they did.
2. **Top 3 concerns** — metrics that declined or underperformed. For each, suggest one diagnostic question we should investigate.
3. **One hidden pattern** — something in this data that's easy to miss but strategically important.
4. **3 recommended actions** for Q2, each tied directly to a specific data point.

Our Q1 targets were:
- CAC under $35
- Email revenue: 30% of total
- Paid ROAS: 4.0x minimum
- Monthly website sessions: 120K

Important: only reference numbers that appear in the data below. If I haven't provided data for a metric, say "data not provided" — do not estimate or infer.

[PASTE YOUR EXPORTED DATA HERE]

You are a senior marketing analyst preparing a monthly performance report. I'll provide the data, targets, and context. You produce the report.

**Company context:** [Your company, product, business model — 1-2 sentences]
**Reporting period:** [Month, Year]
**Audience for this report:** [Who reads it — CMO? CEO? Board? Full marketing team?]

**KPIs and targets for this period:**
[Paste your KPI list with targets — change this list whenever your KPIs change]
- KPI 1: [name] — Target: [X] — Actual: [Y]
- KPI 2: [name] — Target: [X] — Actual: [Y]
- [Add or remove as needed]

**Notable context this month:**
[Anything that affected performance — product launch, seasonal factor, budget change, team change, platform algorithm update]

**Data:**
[Paste your exported data — channel performance, campaign breakdowns, whatever you have]

Produce a report with this structure:
1. Executive summary (4 sentences max — what happened, so what, what's next)
2. KPI scorecard (table: metric, target, actual, % delta, one-line interpretation)
3. Top 3 wins with explanation of what drove each
4. Top 2-3 concerns with proposed diagnostic or action
5. Recommendations for next month (3 max, each tied to a specific data point)
6. Next month's priorities (bullet list)

Tone: confident, direct, data-driven. No filler. Every claim must reference a specific number from the data provided. If data for a metric is missing, flag it as "DATA NEEDED" — do not estimate.

I need a campaign post-mortem. Be direct and honest. Do not soften failures or inflate successes. If something underperformed, say so clearly and suggest why.

**Campaign:** [name and brief description]
**Duration:** [start date — end date]
**Budget:** [total spend and allocation by channel if available]

**Goals set before launch:**
[List each goal with its target metric]
- Goal 1: [e.g., Generate 500 leads at <$20 CPL]
- Goal 2: [e.g., Drive 50K landing page visits]
- Goal 3: [e.g., Achieve 3.5x ROAS on paid spend]

**Actual results:**
[Paste performance data — channel breakdowns, conversion data, revenue, engagement metrics]

**Qualitative observations:**
[Things the data doesn't capture — customer feedback, team observations, operational issues, external factors]

Produce a post-mortem with these sections:
1. **Verdict** (2 sentences: did the campaign meet its goals? Overall assessment.)
2. **Goals vs. Results** (table: goal, target, actual, met/missed, gap)
3. **What Worked** (2-3 items with data + explanation of WHY)
4. **What Didn't Work** (2-3 items with data + honest diagnosis)
5. **What We'd Do Differently** (3 specific, actionable changes — not "optimize targeting" but "narrow audience from broad interest to lookalike based on Q1 purchasers")
6. **Action Items** (owner + deadline format if applicable)

Reference only data I've provided. Flag any gaps as "DATA NOT PROVIDED."

I'm pasting weekly marketing data for the past 12 weeks. I need you to act as a marketing analyst and find anomalies — data points that break the expected pattern.

**My data:**
[Paste your table here — columns might include: Week, Sessions, Leads, MQLs, Email Opens, CTR, Social Engagement, Conversion Rate, Revenue, etc.]

**Your analysis should:**
1. Identify any metric that changed more than 20% week-over-week (flag exact weeks and metrics)
2. Identify any multi-week trends (3+ consecutive weeks of decline or growth in any metric)
3. Flag any correlations that break — metrics that usually move together but diverged
4. For each anomaly, suggest 2-3 possible causes I should investigate
5. Rank anomalies by business impact (which one should I investigate first?)

Format as a prioritized list. Lead with the anomaly most likely to affect revenue. For each anomaly, tell me specifically what data or team I should check to confirm the cause.

[VERIFY] I will cross-check every number you reference against my source data.

I need a competitive benchmark analysis for my marketing performance. Below is my data and available industry/competitor benchmarks.

**My metrics (last quarter):**
[Paste: CTR, conversion rates, email open rates, CAC, ROAS, social engagement, traffic growth, etc.]

**Industry benchmarks I've collected:**
[Paste: Source + metric + value. Example: "Mailchimp 2025 report: Average email open rate for e-commerce = 15.7%"]

**Competitor data (publicly available):**
[Paste: Competitor name + what you know]

**Analyze by:**
1. Comparing each of my metrics to the industry benchmark. Rate as: significantly above, slightly above, at benchmark, slightly below, significantly below.
2. Identifying my 3 strongest competitive advantages
3. Identifying my 3 biggest gaps
4. For each gap, suggest one specific action I could take next quarter
5. Flag any metrics where my benchmarks are outdated or potentially unreliable

Be direct. Don't soften bad news.

[VERIFY] All benchmark numbers must come from the data I provided above. Do not supplement with benchmarks from your training data.

I need to translate a marketing performance report into a board-level executive summary. The audience is C-suite executives and board members who care about business outcomes, not marketing mechanics.

**My marketing report data:**
[Paste your full marketing report]

**Business context:**
- Company revenue this quarter: [amount]
- Company growth target: [X%]
- Key business priorities this quarter: [list 2-3]
- Marketing budget this quarter: [amount]

**Write an executive summary that:**
1. Opens with the single most important business result marketing delivered
2. Translates every marketing metric into business impact language (no CTR, no impressions — revenue, growth, market share, customer acquisition cost)
3. Connects marketing performance to the company's stated priorities
4. Identifies the one biggest risk and the one biggest opportunity for next quarter
5. Ends with a clear "decision needed" section — what does the exec team need to approve, fund, or support?

Keep it under 600 words. Use bullet points. No marketing jargon. Write for someone who has 4 minutes between meetings.

[VERIFY] Every number must trace to data I provided.

You are a brand voice consultant helping me build a Brand Voice File for use with AI writing tools. Interview me step by step. Ask one question at a time and wait for my response before moving to the next.

Cover these areas in order:

1. **Brand basics**: What does my company do? Who is our audience? What do we sell or offer?
2. **Tone boundaries**: Ask me to describe our voice using "We are X, not Y" pairs (e.g., "confident, not arrogant"). Push for at least 5 pairs.
3. **Vocabulary**: What words or phrases do we love? What words are banned? Any industry jargon we use or avoid?
4. **Writing mechanics**: Short or long paragraphs? Formal or informal punctuation? Do we use contractions? Emojis? Humor?
5. **Gold samples**: Ask me to paste 2-3 examples of content that perfectly captures our voice. After I paste each one, tell me what patterns you notice.
6. **Audience snapshot**: Help me write a 3-sentence audience persona based on what I've shared.

After the interview, compile everything into a structured **Brand Voice File** with these sections:
- Tone Spectrum (the X-not-Y pairs)
- DO / DON'T List (at least 8 DOs and 8 DON'Ts)
- Gold-Standard Samples (the pieces I shared, with your analysis of what makes them effective)
- Audience Persona
- Formatting Preferences

Keep the final document under 800 words. It needs to be scannable and usable, not an essay.

Review the following text and identify every instance of these AI-writing patterns:

1. **Hedging stacks**: Phrases like "It's important to note," "generally speaking," "in many cases" — where qualifiers delay the point
2. **Connector chains**: "Furthermore," "Moreover," "Additionally," "In addition" — especially in consecutive sentences
3. **Empty emphasis**: Adjectives doing the work that evidence should do ("truly remarkable," "incredibly powerful")
4. **Fake enthusiasm**: Forced excitement about mundane topics ("The exciting thing about...")
5. **Generic openings**: Cliché first sentences ("In today's fast-paced world," "In the ever-evolving landscape of...")
6. **Balanced triples**: Artificial three-item lists designed to cover all bases rather than speak to a specific reader

For each pattern found, quote the original text and provide a rewrite that removes the pattern while preserving the meaning. Make the rewrite direct, specific, and human.

Here is the text:
[PASTE YOUR CONTENT]

I'm going to share 2-3 samples of my writing. Study them closely and identify my voice patterns — sentence structure, vocabulary level, humor style, paragraph length, punctuation habits, how I open and close pieces, and any recurring techniques.

Then write a new piece on the topic I'll specify, matching my voice as closely as possible.

**Sample 1:**
[PASTE YOUR FIRST SAMPLE — ideally 150-300 words]

**Sample 2:**
[PASTE YOUR SECOND SAMPLE — ideally 150-300 words]

**Sample 3 (optional):**
[PASTE YOUR THIRD SAMPLE IF YOU HAVE ONE]

**Now write this in my voice:**
[DESCRIBE THE NEW PIECE: topic, length, channel (LinkedIn/email/blog), audience, and goal]

Rewrite the text below. Your only job is to change HOW it sounds, not WHAT it says. Keep all facts, arguments, and structure intact.

Remove these patterns:
- Hedging phrases ("It's important to note," "generally speaking")
- Connector words between sentences ("Furthermore," "Moreover," "Additionally")
- Empty adjectives ("truly," "incredibly," "highly," "very")
- Any sentence that sounds like a press release or corporate memo

Match this voice:
[PASTE YOUR VOICE DESCRIPTION, OR BETTER: 1-2 SHORT WRITING SAMPLES]

Additional rules:
- Vary sentence length dramatically. Mix 4-word sentences with 25-word sentences.
- If a sentence is boring, make it blunt. Not rude — blunt.
- Cut any sentence that restates what the previous sentence already said.

Here's the text to rewrite:
[PASTE CLAUDE'S FIRST-DRAFT OUTPUT]

I'm setting up a Claude Project for my marketing team. Here's our business:

**Company:** [name and one-sentence description]
**Industry:** [your sector]
**Team size:** [number of people who'll use this Project]
**Primary marketing channels:** [e.g., blog, LinkedIn, email, paid social]
**Current challenges:** [what's not working or taking too long]

Generate a prioritized checklist of documents I should create for this Project. For each document, include:
1. Document name
2. What it should contain (bullet points)
3. Approximate length (short/medium/long)
4. Priority (must-have / nice-to-have)

Focus on documents that will improve the quality and consistency of Claude's marketing outputs.

I want to design a marketing automation workflow. Here's the task I want to automate:

**Task:** [describe the repetitive task]
**Current time spent:** [hours per week]
**Current tool(s):** [where you do this today]
**Output destination:** [where the result needs to end up]

Design a zero-code automation using Zapier or Make with these components:
1. **Trigger:** What event starts the workflow?
2. **Input data:** What information does Claude need from the trigger?
3. **Claude prompt:** Write the exact prompt the automation should use (include brand voice instructions and quality constraints). [VERIFY] The prompt must instruct Claude not to fabricate statistics, customer quotes, or product claims.
4. **Output action:** Where does the result go?
5. **Review step:** How does a human verify before publishing?
6. **Failure mode:** What could go wrong, and how do we catch it?

Be specific. I should be able to build this automation directly from your output.

I'm uploading competitive intelligence sources for [CompetitorX]. Before you analyze, note the source types and their reliability:

- **Press releases and blog posts**: Official but self-promotional. Good for factual milestones (funding rounds, product launches, partnerships). Unreliable for claims about quality, market position, or customer satisfaction.
- **G2/Capterra reviews**: Authentic customer voice but may include incentivized reviews. Weight these higher for product quality and user experience.
- **Job postings**: Accidental strategy documents — companies rarely think of these as intelligence. Good for inferring product direction, growth priorities, and technology choices.
- **LinkedIn posts from leadership**: Personal branding, not official statements. Good for reading strategic priorities and cultural signals.
- **Pricing pages**: Factual at the time of capture. Date: [INSERT DATE OF SCREENSHOT].

When you analyze these sources, follow these rules:
1. If a claim appears only in promotional material (press releases, blog), flag it as "[PROMOTIONAL CLAIM]"
2. If a claim is supported by customer reviews, flag it as "[USER-VALIDATED]"
3. If a claim contradicts across sources, flag the contradiction
4. Never extrapolate beyond what the sources contain. If I ask about something not in these documents, say "Not covered in provided sources" instead of guessing

[PASTE OR ATTACH YOUR SOURCE MATERIALS]

Build a comprehensive competitor profile for **[CompetitorX]** based on the source materials I've provided. Do NOT use any information not present in these documents.

Structure the profile as follows:

## 1. Company Overview
- What they do (one paragraph, plain language)
- Primary product/service offering
- Target market based on evidence in these sources (not their marketing claim — who actually uses them?)

## 2. Positioning & Messaging
- Core value proposition (their main promise, in their words)
- Key messaging themes (what phrases and ideas do they repeat?)
- Brand personality (formal? casual? technical? aspirational?)
- How they describe themselves vs. how customers describe them (note any gaps)

## 3. Strengths (Evidence-Based)
- What do customers praise in reviews? [Quote specific reviews]
- What features or capabilities do they highlight most? [VERIFY: check against current product page]
- Where do they appear to win deals? (inferred from case studies, testimonials)

## 4. Weaknesses (Evidence-Based)
- What do customers complain about in reviews? [Quote specific reviews]
- What feature gaps do reviewers mention?
- What negative patterns appear across multiple reviews?

## 5. Strategic Direction
- What do job postings suggest about product roadmap and growth priorities?
- What themes appear in recent blog posts or leadership posts?
- Any signals of market expansion, pivots, or new segments?

## 6. Key Metrics (from sources only)
- Pricing structure [VERIFY: date of pricing page screenshot: ___]
- Company size indicators (employee count, office locations — if mentioned)
- Funding/revenue (only if mentioned in provided sources)

## 7. Intelligence Gaps
- What questions can't be answered from these sources?
- What additional sources would strengthen this profile?

For every factual claim, cite which source document it comes from. Mark any inference with [INFERRED]. Mark any claim that should be verified against current data with [VERIFY].

Source materials attached/pasted below:
[YOUR SOURCES]

Here is [CompetitorX]'s pricing page as of [DATE]. Analyze their pricing strategy:

1. **Tier psychology**: What buyer segment does each tier target? What's the upgrade trigger between tiers?
2. **Value anchoring**: How do they use the middle tier to make the top tier look reasonable?
3. **Feature gating**: What features are locked behind higher tiers? Which gates are designed to force upgrades as companies grow?
4. **Comparison to our pricing**: [Paste your own pricing or describe it briefly]. Where do we compete on value? Where are we at a disadvantage?
5. **Missing signals**: What's NOT on the pricing page? (Enterprise tier hidden? No free trial? Annual-only billing?) What does the absence suggest?

[PRICING PAGE CONTENT/SCREENSHOT]

I've collected [X] job postings from [CompetitorX]'s careers page. Read these as strategic intelligence signals, not HR documents. Analyze:

1. **Product direction**: What capabilities are the engineering/product roles building? What technologies or frameworks do they mention?
2. **Market expansion**: What geographies, languages, or verticals do the sales roles mention? Any new segments?
3. **Growth strategy**: What channels do the marketing roles emphasize? Performance? Content? Product-led growth? Events?
4. **Team maturity**: Are these senior or junior roles? Building new teams or scaling existing ones?
5. **Technology stack**: What tools, platforms, or frameworks appear across postings?
6. **Urgency signals**: Are positions marked "urgent" or "immediate"? What does that suggest?
7. **What's missing**: What roles would you expect to see that aren't here? What does the absence suggest?

Cross-reference patterns across all postings. A single posting is a data point. Multiple postings revealing the same direction are a signal.

[PASTE JOB POSTINGS]

Build a sales battle card for **[CompetitorX]** using the source materials I've provided. Design it for a sales rep who needs answers during a live conversation, not a marketer doing research.

**LAYER 1 — THE 10-SECOND RESPONSE**
When a prospect says "We're also looking at [CompetitorX]," the rep should say:
[Draft a 2-sentence response that acknowledges the competitor respectfully, then pivots to our key differentiator]

Our key differentiator vs. this competitor: [FILL IN OR ASK CLAUDE TO IDENTIFY FROM SOURCES]
Strongest proof point: [A specific metric, case study, or customer quote that backs the differentiator]

**LAYER 2 — OBJECTION RESPONSES** (top 5)
For each, provide:
- The objection (what the prospect actually says)
- The response (conversational, not scripted — 2-3 sentences)
- The pivot (how to redirect to our strength)
- Evidence (a specific fact, not a generic claim)

Common objections to source from:
[PASTE REAL OBJECTIONS FROM YOUR SALES TEAM / CRM NOTES — e.g., "They say CompetitorX is cheaper," "They say CompetitorX has better integrations"]

**LAYER 2B — FEATURE COMPARISON**
Compare on these 5 features that come up in deals: [LIST YOUR TOP 5 COMPARISON FEATURES]
For each: Our capability | Their capability | Why it matters to the buyer
Mark any feature claim about the competitor with [VERIFY — source: ___]

**LAYER 2C — "ASK THEM THIS"**
Draft 3-5 questions a rep can ask the prospect that subtly expose [CompetitorX]'s weaknesses without being aggressive. Frame these as genuine curiosity, not traps.

**LAYER 3 — BACKGROUND**
Competitor overview (2 paragraphs max)
Win/loss summary: When do we win against them? When do we lose?
Recent news or changes (from provided sources — dated)

**FORMAT RULES:**
- Layer 1 fits on a phone screen (under 100 words)
- Layer 2 fits on one page
- Layer 3 is optional reference material
- Use bullet points. No paragraphs longer than 3 lines.
- Bold the key phrase in every response.

Source materials:
[ATTACH COMPETITOR PROFILE, CRM NOTES, REAL OBJECTIONS FROM SALES]

I'm uploading messaging from my company and [CompetitorX]. Analyze along these specific dimensions:

**MY COMPANY'S MESSAGING:**
[Paste: homepage copy, key landing pages, tagline, "about" page, or product page]

**COMPETITOR'S MESSAGING:**
[Paste: their homepage copy, key landing pages, tagline, "about" page, or product page]

Analyze and compare on these dimensions:

| Dimension | What to Extract |
|-----------|----------------|
| **Primary value proposition** | What is the main promise? In one sentence. |
| **Target audience signals** | Who are they talking to? What language gives it away? |
| **Proof strategy** | What evidence do they offer? (data, testimonials, logos, certifications) |
| **Emotional appeal** | What feeling are they selling? (security, ambition, relief, belonging) |
| **Claim exclusivity** | What do they claim that NO competitor addresses? |
| **Overlap zone** | Where are both companies saying essentially the same thing? |
| **The white space** | What topics does NEITHER company address that a buyer might care about? |

Format as a side-by-side comparison table.

Then write a **"Strategic Implications"** section (5-7 bullets) answering:
- Where is the overlap so heavy that neither company truly owns the message?
- Where does the competitor own a message we should challenge or concede?
- Where is the white space — an unaddressed buyer concern that represents a positioning opportunity?
- What's our single strongest differentiator based on messaging analysis?
- What's the competitor's single strongest differentiator?

I have competitive profiles for [our company] and [list 3-5 competitors]. Create a positioning analysis:

**Company profiles attached:** [Upload or paste all profiles]

1. **Positioning map**: Place each company on two axes:
   - X-axis: [e.g., "SMB-focused ← → Enterprise-focused"]
   - Y-axis: [e.g., "Simple/Ease-of-use ← → Feature-rich/Complex"]
   Justify each placement with specific evidence from the profiles.

2. **Cluster analysis**: Which competitors are positioned closest to us? Who occupies a different space entirely? Who is our most direct threat?

3. **Differentiation audit**: For each company (including ours), what's the ONE claim they own that nobody else makes? If they don't own a unique claim, note that — it's a vulnerability.

4. **Credibility gaps**: Where does any company's messaging NOT match their customer reviews? (e.g., they claim "enterprise-grade security" but reviews mention security issues)

5. **Movement signals**: Based on recent blog posts, job postings, or leadership statements, which competitors are moving on the map? In what direction?

6. **Strategic recommendation**: Given this landscape, where should we position to maximize differentiation? What message should we own that nobody else is claiming?

Important: The axes I've chosen reflect what our buyers care about. If you think different axes would be more revealing, suggest alternatives and explain why.

I'm uploading [X] deal notes from our CRM: [Y] won deals and [Z] lost deals. Each deal is tagged with:
- **Competitor faced** (if mentioned)
- **Deal size** (approximate or tier: SMB / Mid-Market / Enterprise)
- **Industry/vertical**
- **Sales cycle length**
- **Outcome** (Won / Lost)

Analyze for patterns:

1. **Competitor-specific win rate**: Against which competitors do we win most? Lose most? Quote deal notes as evidence.
2. **Deal size patterns**: At what deal sizes do we perform best? Where do we struggle?
3. **Industry patterns**: Do certain verticals favor us? Any verticals where we consistently lose?
4. **Objection patterns**: What objections appear in lost deals that don't appear in won deals? What about the reverse — what comes up in won deals that's absent from lost ones?
5. **Competitive triggers**: When prospects consider competitors, what triggers the comparison? Price? Feature? Brand? Recommendation?
6. **Time patterns**: Does our win rate correlate with sales cycle length? Do we win more in short cycles or long ones?
7. **The silent competitor**: Are there competitors that almost never get mentioned but occasionally cause losses? Who are we not watching?

For every pattern you identify, state:
- The exact number of deals that support it
- Representative quotes from deal notes
- Your confidence level (strong pattern = 5+ deals, emerging pattern = 3-4 deals, preliminary = 1-2 deals)

Flag any conclusion based on fewer than 3 data points as "[LOW SAMPLE — PRELIMINARY]".

I'm uploading [X] industry reports/analyses about [your industry or topic]. Read all of them as a single body of evidence. Do NOT summarize each report individually.

Produce a **Market Intelligence Brief** with these sections:

## Confirmed Trends
Themes that appear in 3+ reports. These are consensus views. For each:
- The trend (one sentence)
- Which reports support it
- How confident is the consensus? (Do they agree on direction and magnitude, or just direction?)

## Emerging Signals
Claims or themes that appear in only 1-2 reports. These are early indicators or outlier perspectives. For each:
- The signal
- Which report raises it
- Why it might matter despite limited coverage

## Analyst Disagreements
Where do reports contradict each other? For each:
- The topic
- Position A (which reports)
- Position B (which reports)
- What might explain the disagreement (different methodology? different time period? different segment focus?)

## The Blind Spots
What topics do NONE of these reports cover that you'd expect in a comprehensive market analysis of [your industry]? Why might these topics be missing?

## So What? (Strategic Implications)
Based on this synthesis, what are the 3-5 implications for a company like ours?
- [Describe your company briefly: what you sell, to whom, your position in market]

For every claim, cite which report it comes from. Mark any interpretation or inference with [INFERRED]. Mark any claim that should be checked against more recent data with [VERIFY].

I'm evaluating potential influencer partners for a campaign. Here is my scoring rubric:

**Campaign:** [Your product/brand, campaign goal, target audience]

**Scoring Dimensions:**
1. Audience Alignment (30%) — Does the creator's audience match our target? Score 1-5.
2. Content Quality (25%) — Is the content well-crafted, distinctive, and effective? Score 1-5.
3. Engagement Authenticity (20%) — Based on the data I provide, does engagement appear genuine? Score 1-5.
4. Brand Safety (15%) — Any content that conflicts with our brand values or poses risk? Score 1-5.
5. Collaboration History (10%) — Evidence of successful sponsored content? Score 1-5.

**For each creator below, I'm providing:**
- Their bio/about section
- 3-5 recent posts (text or descriptions)
- Engagement metrics: follower count, average likes, average comments
- Any past sponsored content I've found

**For each creator, provide:**
- Score for each dimension (1-5) with a one-sentence justification
- Weighted total score (out of 5.0)
- One-paragraph summary: strengths, risks, and recommendation (Strong Fit / Potential Fit / Not Recommended)
- Any brand safety flags or concerns

**CREATOR 1: [Name]**
Bio: [paste]
Recent posts: [paste or describe]
Metrics: [followers, avg likes, avg comments]
Past sponsorships: [describe or "none found"]

**CREATOR 2: [Name]**
[repeat]

[Continue for up to 5 creators per evaluation session]

After evaluating all creators, provide a comparison table ranked by weighted score. Note any creators who score high overall but have a critical weakness in one dimension (e.g., strong content but brand safety concern).

Create an influencer campaign brief for [PLATFORM: Instagram Reel / YouTube review / TikTok / Podcast mention / Newsletter feature].

**Campaign overview:**
- Brand: [your brand name and one-sentence description]
- Product: [specific product being promoted]
- Campaign goal: [awareness / traffic / sales / content generation]
- Campaign dates: [posting window]

**MANDATORY ZONE (non-negotiable):**
- Key messages (creator must include these talking points): [list 1-3 specific points]
- Approved claims: [exact wording for any product claims — creator must use these words, not paraphrase]
- Prohibited claims: [what the creator CANNOT say — be specific: no "clinically proven," no health claims, no competitor comparisons]
- Disclosure requirements: [e.g., "#ad must appear in first line of caption, verbal disclosure within first 30 seconds of video"]
- Brand guidelines: [product name spelling, logo usage rules, hashtags required]

**FREEDOM ZONE (creator's choice):**
- Content format and creative direction
- Personal angle and storytelling approach
- Filming/photography style
- Caption voice and language
- When to post within the campaign window

**Deliverables:**
- [e.g., "1 Instagram Reel (30-60 seconds) + 1 Instagram Story set (3-5 frames)"]
- Content submission deadline: [date — at least 3 business days before posting for review]
- Revision policy: [e.g., "1 round of revisions on mandatory elements only — we won't edit your creative choices"]

**Compensation:** [fee structure, payment timeline, content usage rights included/excluded]

**Format this brief as a document the creator receives directly.** Professional but warm. Not corporate. The creator should feel like they're partnering with a brand that respects their work, not following instructions from a legal department.

Include a "Why We Chose You" section at the top — leave this as [PERSONALIZE: add 2-3 sentences about why this specific creator is a good fit based on their recent content]. I'll fill this in per creator.

I need to review submitted influencer content against the campaign brief. Compare the two documents below and flag any issues.

**CAMPAIGN BRIEF:**
[Paste the brief or its mandatory section]

**SUBMITTED CONTENT:**
[Paste the creator's submitted caption, script, or content text]

**Check for:**
1. **Unapproved claims** — Any statements not present in the approved claims list. Flag the exact phrase and note what the approved language should be.
2. **Missing mandatory elements** — Any required talking points, hashtags, or messaging that's absent.
3. **Disclosure compliance** — Is the required disclosure present, properly formatted, and in the right location?
4. **Prohibited claims** — Any language from the "Claims You Cannot Make" list, or close variations.
5. **Brand guideline violations** — Product name misspelling, incorrect hashtags, competitor mentions.

For each flag, rate severity:
- 🔴 **Must fix** — Legal/compliance risk, unapproved claims, missing disclosure
- 🟡 **Should fix** — Off-brief messaging, missing talking point
- 🟢 **Suggestion** — Optimization opportunity, not a requirement

If no issues found, confirm: "Content approved — all mandatory elements present, no compliance concerns."

I'm reaching out to an influencer for a brand partnership. Help me write personalized outreach.

**About our brand:** [1-2 sentences — who you are, what you sell, who your customer is]

**Campaign:** [brief description — product, goal, format, timeline]

**About this creator:**
- Name: [creator name]
- Platform: [primary platform]
- Recent posts I've reviewed: [paste 3-5 recent post captions or describe their recent content]

**Draft an outreach message that:**
1. Opens by referencing a SPECIFIC piece of their content — not "we love your content" but "your [specific post/video] about [specific topic] caught our attention because [specific reason]"
2. Explains the brand fit in 1-2 sentences — why THEIR audience and OUR product make sense together
3. Proposes a specific collaboration format — not "would you be interested in working together?" but "we're thinking [specific format: a 30-second Reel, a product review, a Story takeover] — does that match how you like to work?"
4. Is under 150 words — busy creators don't read essays
5. Ends with a clear, low-friction next step — "Want me to send over the brief?" not "Let's schedule a call to discuss the opportunity further"

**Tone:** Professional but human. Like a colleague reaching out, not a brand sending a pitch. No exclamation marks in every sentence. No "amazing" or "incredible" or "we'd be SO honored."

Write 2 versions: one for email, one for DM (shorter, more casual).

Draft a co-marketing partnership proposal for a brand I want to collaborate with.

**Our brand:** [name, product/service, audience, positioning]
**Their brand:** [name, product/service, audience, positioning — what you know about them]

**The audience overlap:** [Who benefits from both brands? Be specific — demographics, interests, purchase behavior]

**Proposed collaboration:** [Choose one or combine:
- Co-branded content series (how many pieces, what platforms, what format)
- Joint webinar or live event
- Shared email campaign (each brand emails their list about the collaboration)
- Product bundle or cross-promotion
- Affiliate/referral arrangement]

**The value exchange:**
- What WE bring: [audience size, content capability, distribution channels, brand credibility in X area]
- What THEY bring: [audience size, expertise, distribution, credibility in Y area]

**Proposed timeline:** [campaign dates, key milestones]

**Success metrics:** [What "worked" looks like for both sides — traffic, email signups, sales, awareness]

**Budget/resource commitment:** [What each side invests — content creation, ad spend, team time]

**Structure this proposal in a format I can send directly to their marketing team.** Professional, concise, evidence-based. Open with the insight about shared audience, not with flattery about their brand. The proposal should make the business case so clear that the person receiving it can forward it to their boss with "I think we should do this."

Analyze the performance data from our influencer campaign and give me actionable insights.

**Campaign overview:**
- Brand: [name]
- Product: [what was being promoted]
- Campaign goal: [awareness / traffic / sales]
- Total budget: [amount]
- Campaign dates: [start — end]

**Per-creator performance data:**

| Creator | Platform | Format | Fee | Impressions | Likes | Comments | Shares | Saves | Clicks | Conversions |
|---------|----------|--------|-----|-------------|-------|----------|--------|-------|--------|-------------|
| [Name1] | Instagram | Reel | $X | X | X | X | X | X | X | X |
| [Name2] | TikTok | Video | $X | X | X | X | X | X | X | X |
| [add all creators] |

**Analyze and provide:**
1. **Creator ranking** by cost-per-engagement (CPE) and cost-per-click (CPC). Who delivered the most value per dollar spent?
2. **Format analysis** — which content formats drove the best engagement? Best clicks? Best conversions?
3. **Messaging insights** — if I paste the top 3 and bottom 3 performing captions/scripts below, identify what messaging patterns drove results. [PASTE TOP AND BOTTOM CONTENT IF AVAILABLE]
4. **Re-engagement recommendations** — which creators should we work with again? Which should we drop? Which should we give a second chance with adjusted format/messaging?
5. **Next campaign brief** — based on these results, what should the next campaign emphasize? Which formats, messaging angles, and creator tiers?

Be specific. "Creator A outperformed" isn't useful. "Creator A delivered 3.2x the engagement per dollar compared to the campaign average, primarily driven by her Reel format where comment rate was 4x the static post average" is useful.

I need you to LOCALIZE (not translate) the following marketing content for a **[French / German / target market]** audience.

**Source content (English):**
[PASTE YOUR CONTENT HERE]

**Adaptation rules:**
1. **Preserve:** Brand name, product names, core value proposition
2. **Adapt:** Tone and register to match [market] business conventions
3. **Replace:** Cultural references, examples, and proof points with locally relevant equivalents
4. **Adjust:** CTAs to match local conventions (e.g., French audiences often respond better to "Discover" than "Buy Now")
5. **Flag:** Any element that might not translate culturally — don't guess, ask me

**Target audience in this market:**
[Describe who reads this in the target market — role, industry, communication preferences]

**Tone guidance:**
[e.g., "Our English tone is casual and direct. For French, maintain friendliness but increase formality slightly. Use 'vous' unless I specify otherwise."]

After localizing, provide a **change log**: list every adaptation you made beyond language (cultural swaps, tone shifts, CTA changes) with a brief explanation of why.

Help me build a Market Adaptation Guide for **[target market, e.g., France]**. This guide will be uploaded to a Claude Project and referenced for all localization work in this market.

**My brand:**
[Brief description — what you sell, who you sell to, your English positioning]

**English brand personality:**
[e.g., "Casual, direct, slightly irreverent. We use humor. Short sentences. We say 'you' constantly."]

For the **[target market]**, create a guide covering:

**1. Messaging Hierarchy**
- Which of our key benefits should LEAD in this market? (Rank: efficiency, quality, trust/social proof, innovation, cost savings)
- What does this market's buyer value most when evaluating B2B/B2C products?

**2. Tone and Register Conventions**
- Where does marketing typically sit on the formal-casual spectrum in this market?
- How does our casual English personality translate? What's the local equivalent of "friendly and direct"?
- Specific conventions: greeting styles, sign-off styles, acceptable humor levels

**3. Cultural Reference Library**
- 10 culturally resonant references for this market (events, brands, media, shared experiences) that I can use instead of American references
- 5 references or phrases to AVOID (historical sensitivities, political connotations, offensive associations)

**4. CTA Conventions**
- How do CTAs work in this market? (Direct vs. soft, button text conventions, urgency tolerance)
- Provide 5 CTA alternatives ranked by aggressiveness, with the market's sweet spot indicated

**5. Competitive Landscape Notes**
- What local competitors or well-known brands should I be aware of?
- What marketing style do successful brands in this market use? [VERIFY]

**6. Promotional Calendar**
- Key retail and promotional events in this market (with dates)
- Events to avoid or handle carefully

**7. Regulatory Notes**
- Key marketing regulations I need to know about [VERIFY — must be confirmed by local counsel]
- Consent and data handling requirements that differ from the US

Format this as a reference document I can upload to a Claude Project. Use headers and bullet points for scannability.

I need to create a **[French / German / target language]** brand voice file that captures the same personality as our English voice — but expressed through **[target language]** conventions, not translated English.

**Our English brand voice file:**
[PASTE YOUR ENGLISH VOICE FILE OR KEY ELEMENTS]

**3-5 examples of our English content at its best:**
[PASTE EXAMPLES — a social post, an email, a product description]

For the **[target language]** voice file, address each element:

**1. Register**
- Should we use [tu/vous, du/Sie, or equivalent]? Explain why, given our brand personality and target audience of [describe audience].

**2. Sentence Rhythm**
- Our English voice uses short sentences. What's the [target language] equivalent? (French sentences naturally run longer — what feels "punchy" in French without sounding broken?)

**3. Humor and Personality**
- What style of humor works in [target language] marketing that matches our English irreverence/warmth/directness? Reference 2-3 [target market] brands that nail a similar tone.

**4. Forbidden Patterns**
- What's the [target language] equivalent of "corporate speak"? List 10 phrases or patterns that feel stiff, bureaucratic, or artificially formal that we should NEVER use.

**5. Vocabulary Preferences**
- Technical terms: which English terms are acceptable in [target language] marketing (e.g., CRM, SaaS) and which should be [target language] equivalents?
- Power words: what are the [target language] equivalents of our English power words?

**6. Gold-Standard Samples**
- Write 3 examples of our brand voice in [target language]:
  a) A social media post (Instagram or LinkedIn)
  b) An email subject line + opening paragraph
  c) A product description (2-3 sentences)
- These should sound NATIVE — like they were written by a [target language] copywriter who internalized our brand, not like a translation of our English content.

**7. Anti-Patterns**
- List 5 things that would make our [target language] content sound "translated from English" — the tells that betray non-native origin.

Format this as a reference document I can upload to a Claude Project for [target market] content.

I have **[number]** English Google Ads that I need to localize for **[French and German]** markets. Each ad has:
- Headline: 30 character limit
- Description: 90 character limit
- CTA text

**Phase 1 — Character Limit Audit**
Review all ads below. Flag any where the [French/German] adaptation would exceed character limits. For flagged ads, note which element overflows and by how many characters.

**Phase 2 — Localize**
For each ad, localize for [market] following these rules:
1. Respect character limits strictly — no exceptions
2. Preserve the selling point but adapt the expression. Don't force a literal translation that sounds unnatural just to fit the limit. Rephrase creatively.
3. CTAs: use market-native conventions. [French: "Découvrir" often outperforms "Acheter." German: specificity outperforms excitement.]
4. Cultural references: replace any US-specific claims with market-relevant ones.

**Phase 3 — Variant Diversity Check**
Review all localized ad variants. Are they genuinely diverse, or are they minor variations of the same phrasing? Flag any pairs that are too similar — the point of multiple variants is A/B testing, and near-duplicates waste ad spend.

**Market voice reference:** [Paste key points from your market voice file, or note "See Project context"]

**English ads:**
[PASTE ALL ADS IN A STRUCTURED FORMAT]

Localize this landing page for the **[French / German]** market. I'll provide the English page content section by section.

**Market context:**
- Target audience in this market: [describe]
- Messaging hierarchy for this market: [what leads — efficiency? quality? trust?]
- Register: [tu/vous or du/Sie]
- CTA style: [soft / medium / direct]

For each section of the landing page:
1. Localize the copy following our [market] voice file conventions
2. Flag any proof points, testimonials, or references that need local replacements (I'll provide alternatives)
3. Note any elements that need legal/compliance review for this market [VERIFY]
4. If the persuasion logic needs reordering for this market, recommend a new section sequence and explain why

**Section 1 — Hero:**
[PASTE HERO COPY]

**Section 2 — Social Proof:**
[PASTE SOCIAL PROOF]

**Section 3 — Features/Benefits:**
[PASTE FEATURES]

[Continue for each section]

After all sections, provide:
- **Change log:** Every adaptation beyond language, with reasoning
- **Missing elements:** What this market expects on a landing page that the English version doesn't include (trust badges, certifications, payment methods, etc.)
- **Risk flags:** Anything that could be culturally inappropriate or legally problematic [VERIFY]

Write **[number]** **[asset type, e.g., Instagram captions]** in **[target language, e.g., Brazilian Portuguese]** for **[product/campaign]**.

**Strategic instructions (in English — follow these precisely):**
- Audience: [describe in English]
- Tone: [describe in English — e.g., "warm, playful, community-oriented"]
- Length: [specify — e.g., "under 150 characters each"]
- Constraints: [e.g., "No formal register. No European Portuguese expressions. No corporate language."]
- CTA: [e.g., "End each caption with a question to drive engagement"]

**Voice reference (in target language):**
Here are 3 examples of our brand voice in [target language] — match this tone, vocabulary, and rhythm:
[PASTE 2-3 EXAMPLES OF YOUR BRAND IN THE TARGET LANGUAGE]

**Cultural context:**
[e.g., "This is for Brazilian audiences. Reference cafezinho culture. Use Brazilian slang where appropriate. Emoji usage is more accepted in Brazilian social media than in many markets."]

Write all output in [target language]. Do NOT include English translations unless I ask for them.

I'm running a quality check on localized content. Below is the localized **[language]** version of our marketing content. Please:

1. **Back-translate** the [language] content to English — translate it literally, preserving the structure and meaning as closely as possible. Don't try to make it sound polished; I need to see what the [language] version actually says.

2. **Flag any differences** between the back-translation and the original English (which I'll provide). Categorize each difference as:
   - ✅ **Good adaptation** — meaning preserved, expression adapted for cultural fit
   - ⚠️ **Meaning drift** — the [language] version says something different from the original
   - ❌ **Missing element** — something from the original was lost
   - ❌ **Added element** — something was added that wasn't in the original

3. **Rate overall localization quality** on three dimensions:
   - Meaning preservation (1-5): does the [language] version convey the same information?
   - Cultural adaptation (1-5): does it feel native rather than translated?
   - Brand voice compliance (1-5): does it match the tone guidelines in our voice file?

**Original English:**
[PASTE ORIGINAL]

**Localized [language] version:**
[PASTE LOCALIZED VERSION]

I want to audit my marketing work for AI opportunities. Here is what I did last week:

[Paste your task list, calendar, or project board from the past week]

For each task, tell me:
1. Could Claude help? (Yes / Partially / No)
2. If yes: what type of help? (Draft / Repurpose / Analyze / Brainstorm / Structure)
3. Estimated time saved per occurrence
4. How often does this task recur? (Daily / Weekly / Monthly / Campaign-based)

Sort by "time saved x frequency" descending. The top 5 are my starting points for this week.

I want to review how I used Claude for marketing this week. Here is what I did:

[List the marketing tasks you used Claude for, with a note on result quality — great / good / mediocre / missed the mark]

For each task:
1. What worked well? (Specific technique or prompt approach)
2. What gap remained between Claude's output and what I needed?
3. What would I change in the prompt next time?

Then give me:
- My top 3 marketing wins this week
- The #1 area where my briefing could improve
- One specific experiment to try next week based on a chapter I haven't applied yet