← Browse by Chapter
Get the Book →
#65Chapter 10 — Market Research & Competitive Intelligence
I've collected [X] job postings from [CompetitorX]'s careers page. Read these as strategic intelligence signals, not HR documents. Analyze: 1. **Product direction**: What capabilities are the engineering/product roles building? What technologies or frameworks do they mention? 2. **Market expansion**: What geographies, languages, or verticals do the sales roles mention? Any new segments? 3. **Growth strategy**: What channels do the marketing roles emphasize? Performance? Content? Product-led growth? Events? 4. **Team maturity**: Are these senior or junior roles? Building new teams or scaling existing ones? 5. **Technology stack**: What tools, platforms, or frameworks appear across postings? 6. **Urgency signals**: Are positions marked "urgent" or "immediate"? What does that suggest? 7. **What's missing**: What roles would you expect to see that aren't here? What does the absence suggest? Cross-reference patterns across all postings. A single posting is a data point. Multiple postings revealing the same direction are a signal. [PASTE JOB POSTINGS]

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.