C4B Practice
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#71Chapter 11 — Influencer & Partnership Marketing
I'm evaluating potential influencer partners for a campaign. Here is my scoring rubric:

**Campaign:** [Your product/brand, campaign goal, target audience]

**Scoring Dimensions:**
1. Audience Alignment (30%) — Does the creator's audience match our target? Score 1-5.
2. Content Quality (25%) — Is the content well-crafted, distinctive, and effective? Score 1-5.
3. Engagement Authenticity (20%) — Based on the data I provide, does engagement appear genuine? Score 1-5.
4. Brand Safety (15%) — Any content that conflicts with our brand values or poses risk? Score 1-5.
5. Collaboration History (10%) — Evidence of successful sponsored content? Score 1-5.

**For each creator below, I'm providing:**
- Their bio/about section
- 3-5 recent posts (text or descriptions)
- Engagement metrics: follower count, average likes, average comments
- Any past sponsored content I've found

**For each creator, provide:**
- Score for each dimension (1-5) with a one-sentence justification
- Weighted total score (out of 5.0)
- One-paragraph summary: strengths, risks, and recommendation (Strong Fit / Potential Fit / Not Recommended)
- Any brand safety flags or concerns

**CREATOR 1: [Name]**
Bio: [paste]
Recent posts: [paste or describe]
Metrics: [followers, avg likes, avg comments]
Past sponsorships: [describe or "none found"]

**CREATOR 2: [Name]**
[repeat]

[Continue for up to 5 creators per evaluation session]

After evaluating all creators, provide a comparison table ranked by weighted score. Note any creators who score high overall but have a critical weakness in one dimension (e.g., strong content but brand safety concern).
Claude for Marketers
Claude for Marketers

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