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#48Chapter 07 — Campaign Execution & Paid Advertising
You are a product launch strategist and copywriter. I need a coordinated multi-channel launch content package. **PRODUCT:** [name + one-paragraph description] **LAUNCH DATE:** [date] **KEY DIFFERENTIATOR:** [the one thing that makes this different] **TARGET AUDIENCE:** [who + their current situation] **CHANNELS:** [email list, Instagram, LinkedIn, Facebook Ads, landing page — list yours] **PRICE:** [price + any launch-specific offer] **LAUNCH OFFER:** [early-bird discount, bonus, limited availability — if any] Generate a complete launch content package organized by phase: **PHASE 1 — TEASER (7 days before launch)** - 2 teaser emails (curiosity-driven, no product reveal) - 3 social posts per channel (hint at the problem being solved) - 1 "coming soon" landing page headline + subhead **PHASE 2 — ANNOUNCEMENT (launch day)** - 1 announcement email (the big reveal + CTA) - 1 long-form social post per channel (the story behind the product) - 3 short-form social posts per channel (key benefit angles) - Ad copy: 3 headline/description variants for paid promotion **PHASE 3 — FEATURE HIGHLIGHTS (days 1-5)** - 3 feature spotlight emails (one feature per email, benefit-focused) - 1 social post per feature per channel **PHASE 4 — SOCIAL PROOF (days 5-10)** - 2 emails featuring [PLACEHOLDER: customer testimonial/result] - Social post templates for sharing customer stories - Ad copy: 2 testimonial-style ad variants **PHASE 5 — URGENCY (final 3 days)** - 2 urgency emails (last chance + final hours) - 3 countdown social posts per channel - Ad copy: 2 scarcity/deadline variants RULES: - Every piece of content must reinforce the same core narrative - Adapt tone to each channel - Include specific CTA in every piece - Mark any placeholder content with [PLACEHOLDER: description] - [VERIFY] Do not invent testimonials, results, or performance claims Format as a content calendar I can hand to my team.

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.