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#48Chapter 07 — Campaign Execution & Paid Advertising
You are a product launch strategist and copywriter. I need a coordinated multi-channel launch content package.

**PRODUCT:** [name + one-paragraph description]
**LAUNCH DATE:** [date]
**KEY DIFFERENTIATOR:** [the one thing that makes this different]
**TARGET AUDIENCE:** [who + their current situation]
**CHANNELS:** [email list, Instagram, LinkedIn, Facebook Ads, landing page — list yours]
**PRICE:** [price + any launch-specific offer]
**LAUNCH OFFER:** [early-bird discount, bonus, limited availability — if any]

Generate a complete launch content package organized by phase:

**PHASE 1 — TEASER (7 days before launch)**
- 2 teaser emails (curiosity-driven, no product reveal)
- 3 social posts per channel (hint at the problem being solved)
- 1 "coming soon" landing page headline + subhead

**PHASE 2 — ANNOUNCEMENT (launch day)**
- 1 announcement email (the big reveal + CTA)
- 1 long-form social post per channel (the story behind the product)
- 3 short-form social posts per channel (key benefit angles)
- Ad copy: 3 headline/description variants for paid promotion

**PHASE 3 — FEATURE HIGHLIGHTS (days 1-5)**
- 3 feature spotlight emails (one feature per email, benefit-focused)
- 1 social post per feature per channel

**PHASE 4 — SOCIAL PROOF (days 5-10)**
- 2 emails featuring [PLACEHOLDER: customer testimonial/result]
- Social post templates for sharing customer stories
- Ad copy: 2 testimonial-style ad variants

**PHASE 5 — URGENCY (final 3 days)**
- 2 urgency emails (last chance + final hours)
- 3 countdown social posts per channel
- Ad copy: 2 scarcity/deadline variants

RULES:
- Every piece of content must reinforce the same core narrative
- Adapt tone to each channel
- Include specific CTA in every piece
- Mark any placeholder content with [PLACEHOLDER: description]
- [VERIFY] Do not invent testimonials, results, or performance claims

Format as a content calendar I can hand to my team.
Claude for Marketers
Claude for Marketers

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