C4B Practice
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#35Chapter 05 — Email Marketing & Nurture Sequences
I run email marketing for a [INDUSTRY] brand. I need a 4-email win-back sequence for subscribers who haven't opened or clicked in 90+ days.

**Brand voice:** [DESCRIBE YOUR TONE — e.g., warm and friendly, witty, professional but approachable]

**Product/service:** [WHAT YOU SELL]

Here's the escalation structure:
- Email 1 (Day 1): Gentle check-in + useful content (no selling)
- Email 2 (Day 5): Value reminder — what they've been missing + social proof
- Email 3 (Day 9): Direct offer — [SPECIFIC OFFER, e.g., 15% off, free shipping]
- Email 4 (Day 15): Breakup email — honest, respectful, "we'll remove you unless you click to stay"

For each email, write:
1. Subject line (plus one alternative)
2. Preview text
3. Full email body (150-200 words max per email — these need to be SHORT)
4. CTA button text

Tone rules: No guilt-tripping. No "we're so sad you left." Be warm but direct. The breakup email should feel honest, not manipulative.
Claude for Marketers
Claude for Marketers

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