C4B Practice
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#72Chapter 11 — Influencer & Partnership Marketing
Create an influencer campaign brief for [PLATFORM: Instagram Reel / YouTube review / TikTok / Podcast mention / Newsletter feature].

**Campaign overview:**
- Brand: [your brand name and one-sentence description]
- Product: [specific product being promoted]
- Campaign goal: [awareness / traffic / sales / content generation]
- Campaign dates: [posting window]

**MANDATORY ZONE (non-negotiable):**
- Key messages (creator must include these talking points): [list 1-3 specific points]
- Approved claims: [exact wording for any product claims — creator must use these words, not paraphrase]
- Prohibited claims: [what the creator CANNOT say — be specific: no "clinically proven," no health claims, no competitor comparisons]
- Disclosure requirements: [e.g., "#ad must appear in first line of caption, verbal disclosure within first 30 seconds of video"]
- Brand guidelines: [product name spelling, logo usage rules, hashtags required]

**FREEDOM ZONE (creator's choice):**
- Content format and creative direction
- Personal angle and storytelling approach
- Filming/photography style
- Caption voice and language
- When to post within the campaign window

**Deliverables:**
- [e.g., "1 Instagram Reel (30-60 seconds) + 1 Instagram Story set (3-5 frames)"]
- Content submission deadline: [date — at least 3 business days before posting for review]
- Revision policy: [e.g., "1 round of revisions on mandatory elements only — we won't edit your creative choices"]

**Compensation:** [fee structure, payment timeline, content usage rights included/excluded]

**Format this brief as a document the creator receives directly.** Professional but warm. Not corporate. The creator should feel like they're partnering with a brand that respects their work, not following instructions from a legal department.

Include a "Why We Chose You" section at the top — leave this as [PERSONALIZE: add 2-3 sentences about why this specific creator is a good fit based on their recent content]. I'll fill this in per creator.
Claude for Marketers
Claude for Marketers

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