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#72Chapter 11 — Influencer & Partnership Marketing
Create an influencer campaign brief for [PLATFORM: Instagram Reel / YouTube review / TikTok / Podcast mention / Newsletter feature]. **Campaign overview:** - Brand: [your brand name and one-sentence description] - Product: [specific product being promoted] - Campaign goal: [awareness / traffic / sales / content generation] - Campaign dates: [posting window] **MANDATORY ZONE (non-negotiable):** - Key messages (creator must include these talking points): [list 1-3 specific points] - Approved claims: [exact wording for any product claims — creator must use these words, not paraphrase] - Prohibited claims: [what the creator CANNOT say — be specific: no "clinically proven," no health claims, no competitor comparisons] - Disclosure requirements: [e.g., "#ad must appear in first line of caption, verbal disclosure within first 30 seconds of video"] - Brand guidelines: [product name spelling, logo usage rules, hashtags required] **FREEDOM ZONE (creator's choice):** - Content format and creative direction - Personal angle and storytelling approach - Filming/photography style - Caption voice and language - When to post within the campaign window **Deliverables:** - [e.g., "1 Instagram Reel (30-60 seconds) + 1 Instagram Story set (3-5 frames)"] - Content submission deadline: [date — at least 3 business days before posting for review] - Revision policy: [e.g., "1 round of revisions on mandatory elements only — we won't edit your creative choices"] **Compensation:** [fee structure, payment timeline, content usage rights included/excluded] **Format this brief as a document the creator receives directly.** Professional but warm. Not corporate. The creator should feel like they're partnering with a brand that respects their work, not following instructions from a legal department. Include a "Why We Chose You" section at the top — leave this as [PERSONALIZE: add 2-3 sentences about why this specific creator is a good fit based on their recent content]. I'll fill this in per creator.

Claude for Marketers
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