C4B Practice
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#66Chapter 10 — Market Research & Competitive Intelligence
Build a sales battle card for **[CompetitorX]** using the source materials I've provided. Design it for a sales rep who needs answers during a live conversation, not a marketer doing research.

**LAYER 1 — THE 10-SECOND RESPONSE**
When a prospect says "We're also looking at [CompetitorX]," the rep should say:
[Draft a 2-sentence response that acknowledges the competitor respectfully, then pivots to our key differentiator]

Our key differentiator vs. this competitor: [FILL IN OR ASK CLAUDE TO IDENTIFY FROM SOURCES]
Strongest proof point: [A specific metric, case study, or customer quote that backs the differentiator]

**LAYER 2 — OBJECTION RESPONSES** (top 5)
For each, provide:
- The objection (what the prospect actually says)
- The response (conversational, not scripted — 2-3 sentences)
- The pivot (how to redirect to our strength)
- Evidence (a specific fact, not a generic claim)

Common objections to source from:
[PASTE REAL OBJECTIONS FROM YOUR SALES TEAM / CRM NOTES — e.g., "They say CompetitorX is cheaper," "They say CompetitorX has better integrations"]

**LAYER 2B — FEATURE COMPARISON**
Compare on these 5 features that come up in deals: [LIST YOUR TOP 5 COMPARISON FEATURES]
For each: Our capability | Their capability | Why it matters to the buyer
Mark any feature claim about the competitor with [VERIFY — source: ___]

**LAYER 2C — "ASK THEM THIS"**
Draft 3-5 questions a rep can ask the prospect that subtly expose [CompetitorX]'s weaknesses without being aggressive. Frame these as genuine curiosity, not traps.

**LAYER 3 — BACKGROUND**
Competitor overview (2 paragraphs max)
Win/loss summary: When do we win against them? When do we lose?
Recent news or changes (from provided sources — dated)

**FORMAT RULES:**
- Layer 1 fits on a phone screen (under 100 words)
- Layer 2 fits on one page
- Layer 3 is optional reference material
- Use bullet points. No paragraphs longer than 3 lines.
- Bold the key phrase in every response.

Source materials:
[ATTACH COMPETITOR PROFILE, CRM NOTES, REAL OBJECTIONS FROM SALES]
Claude for Marketers
Claude for Marketers

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