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#66Chapter 10 — Market Research & Competitive Intelligence
Build a sales battle card for **[CompetitorX]** using the source materials I've provided. Design it for a sales rep who needs answers during a live conversation, not a marketer doing research. **LAYER 1 — THE 10-SECOND RESPONSE** When a prospect says "We're also looking at [CompetitorX]," the rep should say: [Draft a 2-sentence response that acknowledges the competitor respectfully, then pivots to our key differentiator] Our key differentiator vs. this competitor: [FILL IN OR ASK CLAUDE TO IDENTIFY FROM SOURCES] Strongest proof point: [A specific metric, case study, or customer quote that backs the differentiator] **LAYER 2 — OBJECTION RESPONSES** (top 5) For each, provide: - The objection (what the prospect actually says) - The response (conversational, not scripted — 2-3 sentences) - The pivot (how to redirect to our strength) - Evidence (a specific fact, not a generic claim) Common objections to source from: [PASTE REAL OBJECTIONS FROM YOUR SALES TEAM / CRM NOTES — e.g., "They say CompetitorX is cheaper," "They say CompetitorX has better integrations"] **LAYER 2B — FEATURE COMPARISON** Compare on these 5 features that come up in deals: [LIST YOUR TOP 5 COMPARISON FEATURES] For each: Our capability | Their capability | Why it matters to the buyer Mark any feature claim about the competitor with [VERIFY — source: ___] **LAYER 2C — "ASK THEM THIS"** Draft 3-5 questions a rep can ask the prospect that subtly expose [CompetitorX]'s weaknesses without being aggressive. Frame these as genuine curiosity, not traps. **LAYER 3 — BACKGROUND** Competitor overview (2 paragraphs max) Win/loss summary: When do we win against them? When do we lose? Recent news or changes (from provided sources — dated) **FORMAT RULES:** - Layer 1 fits on a phone screen (under 100 words) - Layer 2 fits on one page - Layer 3 is optional reference material - Use bullet points. No paragraphs longer than 3 lines. - Bold the key phrase in every response. Source materials: [ATTACH COMPETITOR PROFILE, CRM NOTES, REAL OBJECTIONS FROM SALES]

Claude for Marketers
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