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#26Chapter 04 — Social Media & Community Management
Write a TikTok/Reels script for a **[30/45/60]-second** video. **Topic:** [What this video is about] **Who I am on camera:** [Your role, expertise, how you present yourself — e.g., "marketing director, talking directly to camera, casual and slightly sarcastic"] **Target viewer:** [Who's scrolling — e.g., "small business owners who manage their own social media"] **Format the script with timestamps:** - **[0:00-0:02] HOOK:** A single sentence that stops the scroll. Create an information gap. Be bold, specific, or surprising. No "Hey guys" or "So today I want to talk about..." - **[0:02-0:05] CONTEXT:** One sentence framing why this matters. - **[0:05-0:40] BODY:** The main content. Deliver in short, punchy sentences. Write it as spoken word — contractions, natural pauses, conversational rhythm. [Choose: 3 quick tips / a before-after story / a "stop doing X, start doing Y" format / a myth-busting structure] - **[LAST 5 SEC] CTA:** One action — follow, comment, save. **Also write:** - **Caption** (under 150 characters, with 3-4 hashtags) - **Suggested text overlay** for the hook moment (5-7 words that appear on screen in the first 2 seconds) **Tone:** Spoken, not written. Read it aloud — if any sentence sounds like an essay, rewrite it as something a human would actually say on camera. No formal language. No marketing speak. [VERIFY] If you include any statistics or specific claims, flag them with [NEEDS VERIFICATION].

Claude for Marketers
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