C4B Practice
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#25Chapter 04 — Social Media & Community Management
Write an Instagram caption for the following post.

**Visual description:** [Describe what the image or video shows — the setting, mood, colors, what's in frame, what the aesthetic feels like]

**Core message:** [What this post is about — product, tip, story, behind-the-scenes]

**Brand voice:** [e.g., "warm, slightly witty, like a knowledgeable friend — not a brand speaking AT you"]

**Target audience:** [e.g., "women 25-40 interested in clean skincare"]

**Structure:**
- **Opening line (under 125 chars):** Hook that appears above the fold. Must earn the "...more" tap.
- **Body:** 2-4 sentences. [Choose one: a quick story / a useful tip / a behind-the-scenes detail / a relatable moment]
- **CTA:** One clear action — save, tag, comment, or link in bio.
- **Hashtags:** 10-12 hashtags. Mix of broad (3), mid-range (5), and niche (4). Relevant to the content, not stuffed.

**Do NOT:**
- Start with "Introducing..." or "We're so excited to..."
- Use more than 2 emojis per sentence
- Write more than 6 sentences before the hashtags
- Use hashtags that don't relate to the actual content

Format: opening line, then one blank line, then body, then one blank line, then CTA, then two blank lines, then hashtags.
Claude for Marketers
Claude for Marketers

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