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#25Chapter 04 — Social Media & Community Management
Write an Instagram caption for the following post. **Visual description:** [Describe what the image or video shows — the setting, mood, colors, what's in frame, what the aesthetic feels like] **Core message:** [What this post is about — product, tip, story, behind-the-scenes] **Brand voice:** [e.g., "warm, slightly witty, like a knowledgeable friend — not a brand speaking AT you"] **Target audience:** [e.g., "women 25-40 interested in clean skincare"] **Structure:** - **Opening line (under 125 chars):** Hook that appears above the fold. Must earn the "...more" tap. - **Body:** 2-4 sentences. [Choose one: a quick story / a useful tip / a behind-the-scenes detail / a relatable moment] - **CTA:** One clear action — save, tag, comment, or link in bio. - **Hashtags:** 10-12 hashtags. Mix of broad (3), mid-range (5), and niche (4). Relevant to the content, not stuffed. **Do NOT:** - Start with "Introducing..." or "We're so excited to..." - Use more than 2 emojis per sentence - Write more than 6 sentences before the hashtags - Use hashtags that don't relate to the actual content Format: opening line, then one blank line, then body, then one blank line, then CTA, then two blank lines, then hashtags.

Claude for Marketers
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