I'm reaching out to an influencer for a brand partnership. Help me write personalized outreach.

**About our brand:** [1-2 sentences — who you are, what you sell, who your customer is]

**Campaign:** [brief description — product, goal, format, timeline]

**About this creator:**
- Name: [creator name]
- Platform: [primary platform]
- Recent posts I've reviewed: [paste 3-5 recent post captions or describe their recent content]

**Draft an outreach message that:**
1. Opens by referencing a SPECIFIC piece of their content — not "we love your content" but "your [specific post/video] about [specific topic] caught our attention because [specific reason]"
2. Explains the brand fit in 1-2 sentences — why THEIR audience and OUR product make sense together
3. Proposes a specific collaboration format — not "would you be interested in working together?" but "we're thinking [specific format: a 30-second Reel, a product review, a Story takeover] — does that match how you like to work?"
4. Is under 150 words — busy creators don't read essays
5. Ends with a clear, low-friction next step — "Want me to send over the brief?" not "Let's schedule a call to discuss the opportunity further"

**Tone:** Professional but human. Like a colleague reaching out, not a brand sending a pitch. No exclamation marks in every sentence. No "amazing" or "incredible" or "we'd be SO honored."

Write 2 versions: one for email, one for DM (shorter, more casual).