Help me build a Market Adaptation Guide for **[target market, e.g., France]**. This guide will be uploaded to a Claude Project and referenced for all localization work in this market.

**My brand:**
[Brief description — what you sell, who you sell to, your English positioning]

**English brand personality:**
[e.g., "Casual, direct, slightly irreverent. We use humor. Short sentences. We say 'you' constantly."]

For the **[target market]**, create a guide covering:

**1. Messaging Hierarchy**
- Which of our key benefits should LEAD in this market? (Rank: efficiency, quality, trust/social proof, innovation, cost savings)
- What does this market's buyer value most when evaluating B2B/B2C products?

**2. Tone and Register Conventions**
- Where does marketing typically sit on the formal-casual spectrum in this market?
- How does our casual English personality translate? What's the local equivalent of "friendly and direct"?
- Specific conventions: greeting styles, sign-off styles, acceptable humor levels

**3. Cultural Reference Library**
- 10 culturally resonant references for this market (events, brands, media, shared experiences) that I can use instead of American references
- 5 references or phrases to AVOID (historical sensitivities, political connotations, offensive associations)

**4. CTA Conventions**
- How do CTAs work in this market? (Direct vs. soft, button text conventions, urgency tolerance)
- Provide 5 CTA alternatives ranked by aggressiveness, with the market's sweet spot indicated

**5. Competitive Landscape Notes**
- What local competitors or well-known brands should I be aware of?
- What marketing style do successful brands in this market use? [VERIFY]

**6. Promotional Calendar**
- Key retail and promotional events in this market (with dates)
- Events to avoid or handle carefully

**7. Regulatory Notes**
- Key marketing regulations I need to know about [VERIFY — must be confirmed by local counsel]
- Consent and data handling requirements that differ from the US

Format this as a reference document I can upload to a Claude Project. Use headers and bullet points for scannability.