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#6Chapter 02 — The Art of Prompting: Get Exactly What You Want
Create a [type of document — e.g., Q3 content marketing strategy] for [audience — e.g., the VP of Marketing and the content team]. Purpose: [what this document should accomplish — e.g., align the team on content priorities, secure budget for a new blog series, and define success metrics]. Include these sections: 1. Executive Summary (3-5 sentences, the strategic direction upfront) 2. [Section — e.g., Market Context — what's changed in our space that makes this strategy urgent] 3. [Section — e.g., Content Pillars — the 3-4 themes we'll own and why] 4. [Section — e.g., Channel Strategy — where we publish, posting cadence, and resource allocation] 5. Recommendations / Next Steps (numbered list of specific actions with owners and timelines) Constraints: - Total length: [target — e.g., 1,500 words] - Tone: [e.g., strategic and confident — this needs to convince the VP, not just inform the team] - [Any specific inclusions — e.g., reference our Q2 performance data that I'll paste below] - [Any exclusions — e.g., don't propose paid media — that's a separate budget conversation] Context: [2-3 sentences — e.g., "Our blog traffic has plateaued at 80K/month for two quarters. Competitors are outpacing us in organic. The VP wants a plan that doubles organic traffic by Q4."]

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.