C4B Practice
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#28Chapter 04 — Social Media & Community Management
Create a full week of social media content around this theme:

**WEEKLY THEME:** [YOUR THEME IN ONE SENTENCE]
**BRAND:** [Company name, what you do, who you serve]
**BRAND VOICE:** [Paste your voice reference or 2-3 example posts]
**KEY MESSAGE:** [The one thing your audience should remember this week]
**ASSETS AVAILABLE:** [List any images, videos, blog posts, data you can reference]

Generate content for EACH platform below. Every post must feel native to its platform — not adapted, but born there.

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**LINKEDIN (3 posts, spaced Mon/Wed/Fri):**
- Monday: Story-driven post (personal anecdote or customer story related to theme)
- Wednesday: Data/insight post (teach something, share a framework, or present a stat)
- Friday: Engagement post (question, poll setup, or contrarian take that invites debate)
- Each post: 150-250 words. Strong first line. No hashtag walls (max 3, at the end).

**INSTAGRAM (4 posts across the week):**
- 1 carousel concept (outline 7-10 slides with exact text for each)
- 1 Reel script (hook + 3 beats + CTA, under 60 seconds)
- 1 single-image caption (storytelling, 100-150 words)
- 1 Stories sequence (3-5 frames: hook, content, CTA with link sticker)
- Carousel and Reel should be the high-effort hero pieces

**X/TWITTER (5 tweets + 1 thread across the week):**
- 5 standalone tweets: mix of bold statement, data point, question, contrarian take, and quick tip
- 1 thread (7-8 tweets): deeper dive into one angle of the theme
- All tweets under 280 chars. Thread tweets standalone.

**FACEBOOK (2 posts):**
- 1 community-building post (question, "tell me about..." invitation)
- 1 value post (tip, resource share, or short story)
- Warm, conversational. Acknowledge that people are scrolling casually.

**TIKTOK (2 concepts):**
- 2 short-form video scripts (hook in first 2 seconds, 30-60 seconds total)
- Format: trending format adaptation OR educational "Did you know" OR myth-busting
- Include text overlay suggestions and any trending audio style notes

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**VARIETY CHECK** — across ALL platforms this week, ensure I have:
- At least 2 posts that tell a story (customer story, personal anecdote, case study)
- At least 2 posts built around a specific data point or stat
- At least 2 posts that ask the audience a question
- At least 1 contrarian or myth-busting take
- At least 1 post referencing a specific customer result or testimonial framework
- No two posts on ANY platform that open with the same sentence structure

FLAG any post where you used a fact, stat, or competitor claim with [VERIFY].
Claude for Marketers
Claude for Marketers

These prompts are excerpts from the book. Get the full collection with explanations and use cases.

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