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#28Chapter 04 — Social Media & Community Management
Create a full week of social media content around this theme: **WEEKLY THEME:** [YOUR THEME IN ONE SENTENCE] **BRAND:** [Company name, what you do, who you serve] **BRAND VOICE:** [Paste your voice reference or 2-3 example posts] **KEY MESSAGE:** [The one thing your audience should remember this week] **ASSETS AVAILABLE:** [List any images, videos, blog posts, data you can reference] Generate content for EACH platform below. Every post must feel native to its platform — not adapted, but born there. --- **LINKEDIN (3 posts, spaced Mon/Wed/Fri):** - Monday: Story-driven post (personal anecdote or customer story related to theme) - Wednesday: Data/insight post (teach something, share a framework, or present a stat) - Friday: Engagement post (question, poll setup, or contrarian take that invites debate) - Each post: 150-250 words. Strong first line. No hashtag walls (max 3, at the end). **INSTAGRAM (4 posts across the week):** - 1 carousel concept (outline 7-10 slides with exact text for each) - 1 Reel script (hook + 3 beats + CTA, under 60 seconds) - 1 single-image caption (storytelling, 100-150 words) - 1 Stories sequence (3-5 frames: hook, content, CTA with link sticker) - Carousel and Reel should be the high-effort hero pieces **X/TWITTER (5 tweets + 1 thread across the week):** - 5 standalone tweets: mix of bold statement, data point, question, contrarian take, and quick tip - 1 thread (7-8 tweets): deeper dive into one angle of the theme - All tweets under 280 chars. Thread tweets standalone. **FACEBOOK (2 posts):** - 1 community-building post (question, "tell me about..." invitation) - 1 value post (tip, resource share, or short story) - Warm, conversational. Acknowledge that people are scrolling casually. **TIKTOK (2 concepts):** - 2 short-form video scripts (hook in first 2 seconds, 30-60 seconds total) - Format: trending format adaptation OR educational "Did you know" OR myth-busting - Include text overlay suggestions and any trending audio style notes --- **VARIETY CHECK** — across ALL platforms this week, ensure I have: - At least 2 posts that tell a story (customer story, personal anecdote, case study) - At least 2 posts built around a specific data point or stat - At least 2 posts that ask the audience a question - At least 1 contrarian or myth-busting take - At least 1 post referencing a specific customer result or testimonial framework - No two posts on ANY platform that open with the same sentence structure FLAG any post where you used a fact, stat, or competitor claim with [VERIFY].

Claude for Marketers
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