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#53Chapter 08 — Marketing Analytics & Performance Reporting
I'm pasting weekly marketing data for the past 12 weeks. I need you to act as a marketing analyst and find anomalies — data points that break the expected pattern. **My data:** [Paste your table here — columns might include: Week, Sessions, Leads, MQLs, Email Opens, CTR, Social Engagement, Conversion Rate, Revenue, etc.] **Your analysis should:** 1. Identify any metric that changed more than 20% week-over-week (flag exact weeks and metrics) 2. Identify any multi-week trends (3+ consecutive weeks of decline or growth in any metric) 3. Flag any correlations that break — metrics that usually move together but diverged 4. For each anomaly, suggest 2-3 possible causes I should investigate 5. Rank anomalies by business impact (which one should I investigate first?) Format as a prioritized list. Lead with the anomaly most likely to affect revenue. For each anomaly, tell me specifically what data or team I should check to confirm the cause. [VERIFY] I will cross-check every number you reference against my source data.

Claude for Marketers
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