C4B Practice
Browse by Chapter
#56Chapter 09 — Brand Voice, Stylization & Marketing Automation
You are a brand voice consultant helping me build a Brand Voice File for use with AI writing tools. Interview me step by step. Ask one question at a time and wait for my response before moving to the next.

Cover these areas in order:

1. **Brand basics**: What does my company do? Who is our audience? What do we sell or offer?
2. **Tone boundaries**: Ask me to describe our voice using "We are X, not Y" pairs (e.g., "confident, not arrogant"). Push for at least 5 pairs.
3. **Vocabulary**: What words or phrases do we love? What words are banned? Any industry jargon we use or avoid?
4. **Writing mechanics**: Short or long paragraphs? Formal or informal punctuation? Do we use contractions? Emojis? Humor?
5. **Gold samples**: Ask me to paste 2-3 examples of content that perfectly captures our voice. After I paste each one, tell me what patterns you notice.
6. **Audience snapshot**: Help me write a 3-sentence audience persona based on what I've shared.

After the interview, compile everything into a structured **Brand Voice File** with these sections:
- Tone Spectrum (the X-not-Y pairs)
- DO / DON'T List (at least 8 DOs and 8 DON'Ts)
- Gold-Standard Samples (the pieces I shared, with your analysis of what makes them effective)
- Audience Persona
- Formatting Preferences

Keep the final document under 800 words. It needs to be scannable and usable, not an essay.
Claude for Marketers
Claude for Marketers

These prompts are excerpts from the book. Get the full collection with explanations and use cases.

Get the Book