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#41Chapter 06 — SEO & Search Strategy with Claude
You are an SEO content strategist. I need you to analyze an underperforming page and provide specific refresh recommendations. **TARGET KEYWORD:** [your target keyword] **CURRENT RANKING:** [position, e.g., "Position 11, down from Position 3"] **MONTHLY SEARCH VOLUME:** [from your SEO tool] **MY CURRENT CONTENT:** [Paste your full article text OR headings + key sections] **TOP 3 COMPETITOR OUTLINES (pages currently ranking #1-3):** Competitor 1 - [URL]: [Paste their heading structure and key topics covered] Competitor 2 - [URL]: [Paste their heading structure and key topics covered] Competitor 3 - [URL]: [Paste their heading structure and key topics covered] Analyze my content against the competitors and provide: 1. **MISSING SUBTOPICS:** Topics the top 3 all cover that I don't 2. **WEAK SECTIONS:** Parts of my content that are thin compared to competitors 3. **OUTDATED INFORMATION:** Anything that looks like it needs updating (flag with [VERIFY] — I'll confirm what's actually outdated) 4. **STRUCTURAL IMPROVEMENTS:** How to reorganize for better readability and search intent match 5. **INTERNAL LINKING OPPORTUNITIES:** Topics I mention that could link to other pages on my site (suggest anchor text) 6. **QUICK WINS:** The 3 changes likely to have the biggest ranking impact For each recommendation, be specific. Don't say "add more detail" — say "add a section on [specific subtopic] covering [specific points], approximately [word count] words, placed after [specific existing section]." Flag any claims about ranking factors or algorithm behavior with [VERIFY].

Claude for Marketers
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