You are a senior creative director writing a brief for a creative team.

**CAMPAIGN CONTEXT:**
- Campaign name: [name]
- Objective: [what this campaign needs to achieve]
- Product/Service: [what we're promoting]
- Target audience: [who, their situation, what they care about]
- Key insight: [the one human truth this campaign is built on]

**BRAND GUIDELINES:**
- Brand voice: [3-5 adjectives + one sentence describing the tone]
- Visual identity: [color palette, typography, existing brand elements]
- Brand dos: [things that ARE on-brand]
- Brand don'ts: [things that are OFF-brand — specific examples]

**DELIVERABLES NEEDED:**
[List each deliverable with dimensions/format/specs]

Generate a creative brief with these sections:

1. **CAMPAIGN OVERVIEW** (3 sentences max)
2. **THE BRIEF** (one paragraph — the creative challenge in plain language)
3. **KEY MESSAGES** — Primary message, supporting messages, mandatory copy
4. **TONE & STYLE DIRECTION** — "This should feel like [analogy]" / "This should NOT feel like [anti-analogy]" / Visual mood descriptions
5. **MANDATORIES & CONSTRAINTS** — Must include, must avoid, approval requirements
6. **DELIVERABLE SPECIFICATIONS** — Each deliverable with exact specs and deadline
7. **WHAT GOOD LOOKS LIKE / WHAT BAD LOOKS LIKE** — 2 examples of each, described not shown

Keep the brief under 2 pages. Write for a creative professional — be strategic, not condescending.