I need to create a [CONTENT TYPE: whitepaper/pillar article/guide] on this topic:

**Topic:** [Your topic]
**Target audience:** [Who reads this and what do they care about]
**Goal:** [What should the reader think, feel, or do after reading]
**Length:** [Target word count]
**Key points to cover:** [3-5 must-hit themes or arguments]
**Existing assets:** [Any data, research, or internal knowledge to incorporate]

Create a detailed outline with:
- A working title and subtitle
- 5-7 major sections (not including intro/conclusion)
- For each section: the heading, a 2-sentence summary of what it covers, the KEY ARGUMENT of that section, and an estimated word count
- Suggested intro hook (the first 2 sentences that grab attention)
- Conclusion direction (what final impression to leave)

Make the sections build on each other — each one should advance the overall argument, not cover a subtopic in isolation.