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#21Chapter 03 — Content Strategy & Editorial Calendar
I ran a 45-minute webinar titled "[WEBINAR TITLE]" for [AUDIENCE].
Here is the transcript:
[PASTE TRANSCRIPT]
Break this webinar into a series of 3-4 standalone blog articles. For each article:
1. **Title:** SEO-friendly, specific, compelling. Not the webinar title rehashed.
2. **Core argument:** The one insight from the webinar this article is built around.
3. **Outline:** H2 and H3 structure with 2-3 sentences describing each section's content.
4. **What to ADD:** Context, examples, or depth that a live format couldn't include. Each article should offer value beyond the recording.
5. **What to CUT:** Webinar-specific references ("as I mentioned earlier," "great question from the audience," "let me share my screen") that don't belong in written content.
Each article should be 800-1,200 words when fully written. A reader who never watched the webinar should find each article complete on its own.
Arrange the articles in a logical reading order, not necessarily the order topics appeared in the webinar. If the webinar jumped between topics, reorganize for clarity.
My brand voice: [BRIEF DESCRIPTION OR PASTE SAMPLE]
Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.