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#64Chapter 10 — Market Research & Competitive Intelligence
Here is [CompetitorX]'s pricing page as of [DATE]. Analyze their pricing strategy: 1. **Tier psychology**: What buyer segment does each tier target? What's the upgrade trigger between tiers? 2. **Value anchoring**: How do they use the middle tier to make the top tier look reasonable? 3. **Feature gating**: What features are locked behind higher tiers? Which gates are designed to force upgrades as companies grow? 4. **Comparison to our pricing**: [Paste your own pricing or describe it briefly]. Where do we compete on value? Where are we at a disadvantage? 5. **Missing signals**: What's NOT on the pricing page? (Enterprise tier hidden? No free trial? Annual-only billing?) What does the absence suggest? [PRICING PAGE CONTENT/SCREENSHOT]

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