C4B Practice
Browse by Chapter
#64Chapter 10 — Market Research & Competitive Intelligence
Here is [CompetitorX]'s pricing page as of [DATE]. Analyze their pricing strategy:

1. **Tier psychology**: What buyer segment does each tier target? What's the upgrade trigger between tiers?
2. **Value anchoring**: How do they use the middle tier to make the top tier look reasonable?
3. **Feature gating**: What features are locked behind higher tiers? Which gates are designed to force upgrades as companies grow?
4. **Comparison to our pricing**: [Paste your own pricing or describe it briefly]. Where do we compete on value? Where are we at a disadvantage?
5. **Missing signals**: What's NOT on the pricing page? (Enterprise tier hidden? No free trial? Annual-only billing?) What does the absence suggest?

[PRICING PAGE CONTENT/SCREENSHOT]
Claude for Marketers
Claude for Marketers

These prompts are excerpts from the book. Get the full collection with explanations and use cases.

Get the Book