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#62Chapter 10 — Market Research & Competitive Intelligence
I'm uploading competitive intelligence sources for [CompetitorX]. Before you analyze, note the source types and their reliability: - **Press releases and blog posts**: Official but self-promotional. Good for factual milestones (funding rounds, product launches, partnerships). Unreliable for claims about quality, market position, or customer satisfaction. - **G2/Capterra reviews**: Authentic customer voice but may include incentivized reviews. Weight these higher for product quality and user experience. - **Job postings**: Accidental strategy documents — companies rarely think of these as intelligence. Good for inferring product direction, growth priorities, and technology choices. - **LinkedIn posts from leadership**: Personal branding, not official statements. Good for reading strategic priorities and cultural signals. - **Pricing pages**: Factual at the time of capture. Date: [INSERT DATE OF SCREENSHOT]. When you analyze these sources, follow these rules: 1. If a claim appears only in promotional material (press releases, blog), flag it as "[PROMOTIONAL CLAIM]" 2. If a claim is supported by customer reviews, flag it as "[USER-VALIDATED]" 3. If a claim contradicts across sources, flag the contradiction 4. Never extrapolate beyond what the sources contain. If I ask about something not in these documents, say "Not covered in provided sources" instead of guessing [PASTE OR ATTACH YOUR SOURCE MATERIALS]

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