C4B Practice
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#62Chapter 10 — Market Research & Competitive Intelligence
I'm uploading competitive intelligence sources for [CompetitorX]. Before you analyze, note the source types and their reliability:

- **Press releases and blog posts**: Official but self-promotional. Good for factual milestones (funding rounds, product launches, partnerships). Unreliable for claims about quality, market position, or customer satisfaction.
- **G2/Capterra reviews**: Authentic customer voice but may include incentivized reviews. Weight these higher for product quality and user experience.
- **Job postings**: Accidental strategy documents — companies rarely think of these as intelligence. Good for inferring product direction, growth priorities, and technology choices.
- **LinkedIn posts from leadership**: Personal branding, not official statements. Good for reading strategic priorities and cultural signals.
- **Pricing pages**: Factual at the time of capture. Date: [INSERT DATE OF SCREENSHOT].

When you analyze these sources, follow these rules:
1. If a claim appears only in promotional material (press releases, blog), flag it as "[PROMOTIONAL CLAIM]"
2. If a claim is supported by customer reviews, flag it as "[USER-VALIDATED]"
3. If a claim contradicts across sources, flag the contradiction
4. Never extrapolate beyond what the sources contain. If I ask about something not in these documents, say "Not covered in provided sources" instead of guessing

[PASTE OR ATTACH YOUR SOURCE MATERIALS]
Claude for Marketers
Claude for Marketers

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