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#20Chapter 03 — Content Strategy & Editorial Calendar
I have a blog post that I want to transform into a video script for [PLATFORM: YouTube / TikTok / LinkedIn / Instagram Reels].

Target length: [DURATION: e.g., 90 seconds / 3 minutes / 8 minutes]

Here's the blog post:
[PASTE BLOG POST]

Transform this into a video script using the Hook-Story-Lesson framework:

**HOOK (first 3-5 seconds):** Open with the single most surprising or counterintuitive claim from this post. Make it a direct statement to camera. No introduction, no "hey guys," no throat-clearing.

**STORY (middle):** Restructure the argument as a narrative. Use one concrete example from the post and build tension around it — what was the problem, what did they try, what happened. Keep sentences short. Average 8-12 words per sentence. Write for spoken delivery, not reading.

**LESSON (final 15-20 seconds):** One takeaway. One action. Tell the viewer exactly what to do next.

Format the script with:
- [VISUAL: description] cues for on-screen graphics or B-roll
- Timing markers every 30 seconds
- Emphasis marks on words to stress when speaking

Tone: [YOUR TONE: e.g., confident and direct / warm and conversational / edgy and provocative]

Do NOT read the blog post aloud. Reimagine the content for someone who is watching, not reading.
Claude for Marketers
Claude for Marketers

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