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#36Chapter 05 — Email Marketing & Nurture Sequences
Write a personalized email template for [CAMPAIGN TYPE — e.g., post-webinar follow-up, onboarding sequence email 3, product launch to existing customers]. Use these merge field placeholders exactly as written: - [FIRST_NAME] — recipient's first name - [COMPANY] — their company name - [PAIN_POINT] — their primary challenge (we segment by this) - [RECENT_ACTION] — their last engagement with us (e.g., "downloaded our pricing guide," "attended our webinar on X") **Context:** - Our product: [WHAT YOU SELL] - This email's goal: [SPECIFIC CTA — book a demo, start a trial, read a case study] - Brand voice: [YOUR TONE] **Rules:** - Keep the email under 200 words - Use [FIRST_NAME] once (in the greeting). Don't overuse it — repeating someone's name feels like a sales script - Reference [RECENT_ACTION] naturally, not as a surveillance report - [PAIN_POINT] should appear as empathy, not assumption — frame it as "if you're like most [ROLE] dealing with [PAIN_POINT]..." not "we know you're struggling with [PAIN_POINT]" - Write the subject line with one merge field maximum - Write the preview text (no merge fields in preview — it often renders broken in clients)

Claude for Marketers
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