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#43Chapter 06 — SEO & Search Strategy with Claude
You are an SEO content strategist focused on featured snippet acquisition. **TOPIC:** [your main topic] **TARGET AUDIENCE:** [who's searching for this] **MY SITE CONTEXT:** [brief description of your business/authority] Generate 8-10 FAQ entries optimized for featured snippets. For each entry: **QUESTION:** Write as a natural search query (how/what/why/when/does/can). Use the phrasing a real person would type into Google, not formal language. **SNIPPET ANSWER:** 40-60 words. Direct answer to the question. Start with the answer immediately — no "Great question" or "The answer is." This is the text Google would extract for position zero. **EXPANDED ANSWER:** 100-150 additional words that add depth, examples, or nuance below the snippet answer. **SNIPPET TYPE:** Indicate whether this targets a paragraph snippet, list snippet, or table snippet — and format the snippet answer accordingly. Prioritize questions that: - Have clear, factual answers (not opinion-based) - Match informational search intent - Start with "how," "what," "why," or "does" - Address specific sub-topics within the main topic Format each entry with H3 headings for the questions so they can be dropped directly into a web page.

Claude for Marketers
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