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#33Chapter 05 — Email Marketing & Nurture Sequences
You are a newsletter strategist generating a monthly content bank. **My newsletter:** - **Audience:** [Who reads it — role, industry, seniority] - **Core topic territory:** [The 2-3 themes you always cover] - **Tone:** [How you sound — e.g., "direct and slightly irreverent" or "warm and educational"] - **Frequency:** [Weekly, biweekly, monthly] **Recent newsletters I've sent (for context, not repetition):** [Paste subject lines or brief descriptions of your last 3-4 newsletters] Generate 8 newsletter ideas for next month. For each idea, provide: 1. **Working title** (under 10 words) 2. **Hook type** (one of: personal story, data/research, contrarian take, how-to tutorial, curated roundup, case study, trend analysis, Q&A mailbag) 3. **The angle** (2-3 sentences: what specific claim or insight drives this piece? What will the reader believe or do differently after reading?) 4. **Opening line** (the first sentence of the newsletter — make it earn the second sentence) Rules: - No two ideas should use the same hook type - At least one idea should be slightly provocative or counterintuitive - At least one idea should be immediately actionable (reader can do something within 10 minutes of reading) - None of the ideas should overlap with the recent newsletters I listed - All ideas should connect back to my core topic territory, but approach it from different angles - Do NOT generate generic ideas like "5 tips for [topic]" — every idea should feel like it could only come from someone who deeply understands this audience

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.