C4B Practice
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#45Chapter 07 — Campaign Execution & Paid Advertising
You are a performance marketing copywriter. Write ad copy for the following campaign:

**Product:** [Product/service name and one-sentence description]
**Key differentiator:** [The ONE thing that separates this from competitors]
**Target audience:** [Specific segment from your campaign architecture]
**Campaign goal:** [Awareness / Consideration / Conversion]
**Offer (if any):** [Discount, free trial, lead magnet, etc.]

Write ads for EACH of these platforms, following their specific constraints:

**Google Search Ads (3 variations):**
- Headline 1 (max 30 chars): Must reference the core search intent
- Headline 2 (max 30 chars): Differentiator or benefit
- Headline 3 (max 30 chars): CTA or social proof
- Description 1 (max 90 chars): Expand on key benefit with specifics
- Description 2 (max 90 chars): Address objection or add urgency
- COUNT EVERY CHARACTER. Flag any line that exceeds the limit.

**Meta Ads (3 variations):**
- Primary text: Start with a hook in the first 125 characters that creates a thumb-stop. Then expand with story, proof, or stakes. End with a clear CTA.
- Headline (max 40 chars): Benefit-driven, not brand-driven
- Use THREE different emotional angles across the 3 variations: (1) frustration/problem, (2) identity/aspiration, (3) curiosity/surprise

**LinkedIn Ads (2 variations):**
- Intro text (first 150 chars are critical): Lead with an insight or data point, not a pitch
- Body: Establish credibility, present value, CTA for lead gen
- Tone: Professional but not corporate. No buzzwords.

For ALL platforms: avoid generic marketing language. Be specific to THIS product and THIS audience.
Claude for Marketers
Claude for Marketers

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