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#31Chapter 05 — Email Marketing & Nurture Sequences
You wrote a cold outreach email for me (pasted below). Now write a 3-email follow-up sequence. **Original email sent:** [Paste the cold email you sent] **Recipient info:** [Paste the same context you used for the original] **My offer (one sentence):** [Same as before] Write three follow-up emails: **Email 2 — Gentle check-in + new value (send day 4)** - Under 80 words - Don't say "just following up" or "bumping this" - Add ONE new piece of value: a relevant stat, article summary, or insight about their industry - End with the same low-commitment CTA, rephrased **Email 3 — New angle (send day 9)** - Under 100 words - Reframe the value proposition from a different angle (if original was about efficiency, try competitive pressure or customer experience) - Reference a different social proof point if available - New CTA, still low-commitment **Email 4 — The breakup (send day 16)** - Under 60 words - Acknowledge this isn't a priority for them right now — no guilt, no passive aggression - Leave the door open with a single link or contact method - Tone: gracious, professional, zero neediness For all emails: no "I hope this finds you well," no "just wanted to," no "I'd love to." Subject lines under 6 words each.

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.