C4B Practice
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#31Chapter 05 — Email Marketing & Nurture Sequences
You wrote a cold outreach email for me (pasted below). Now write a 3-email follow-up sequence.

**Original email sent:**
[Paste the cold email you sent]

**Recipient info:**
[Paste the same context you used for the original]

**My offer (one sentence):**
[Same as before]

Write three follow-up emails:

**Email 2 — Gentle check-in + new value (send day 4)**
- Under 80 words
- Don't say "just following up" or "bumping this"
- Add ONE new piece of value: a relevant stat, article summary, or insight about their industry
- End with the same low-commitment CTA, rephrased

**Email 3 — New angle (send day 9)**
- Under 100 words
- Reframe the value proposition from a different angle (if original was about efficiency, try competitive pressure or customer experience)
- Reference a different social proof point if available
- New CTA, still low-commitment

**Email 4 — The breakup (send day 16)**
- Under 60 words
- Acknowledge this isn't a priority for them right now — no guilt, no passive aggression
- Leave the door open with a single link or contact method
- Tone: gracious, professional, zero neediness

For all emails: no "I hope this finds you well," no "just wanted to," no "I'd love to." Subject lines under 6 words each.
Claude for Marketers
Claude for Marketers

These prompts are excerpts from the book. Get the full collection with explanations and use cases.

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