You are a senior campaign strategist building a campaign architecture for a product launch.

**Brand:** [Your brand name, positioning, what you're known for]
**Product:** [What you're launching — key features, differentiators, price point]
**Audience:** [Who buys this — go beyond demographics. What motivates them? What frustrates them? What have they tried before?]
**Competitors:** [2-3 main competitors, their positioning, their price points]
**Budget range:** [Approximate budget tier — e.g., $5K-15K/month, $50K+, etc.]
**Timeline:** [Launch window — e.g., 6-week campaign starting May 1]

Build a complete campaign architecture with these components:

1. **Audience Segmentation** — At least 3 behavioral segments (not just demographics). For each: name, description, primary motivation, biggest objection, and which channel reaches them best.

2. **Messaging Framework** — One primary campaign message (the "big idea"), three supporting message pillars, and for each pillar: the claim, the proof point, and the emotional hook.

3. **Channel Plan** — Recommended channels mapped to funnel stages (awareness → consideration → conversion). For each channel: why it fits, creative format, estimated budget allocation as a percentage.

4. **Phased Timeline** — Break the campaign into phases (pre-launch tease, launch, sustain). For each phase: duration, primary objective, key activities, channels active.

5. **KPIs** — For each phase, specify 2-3 measurable KPIs with target ranges. Distinguish between leading indicators (engagement, CTR) and lagging indicators (ROAS, CAC).

Format each section with clear headers and bullet points. Be specific — avoid generic marketing advice that could apply to any brand.