C4B Practice
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#69Chapter 10 — Market Research & Competitive Intelligence
I'm uploading [X] deal notes from our CRM: [Y] won deals and [Z] lost deals. Each deal is tagged with:
- **Competitor faced** (if mentioned)
- **Deal size** (approximate or tier: SMB / Mid-Market / Enterprise)
- **Industry/vertical**
- **Sales cycle length**
- **Outcome** (Won / Lost)

Analyze for patterns:

1. **Competitor-specific win rate**: Against which competitors do we win most? Lose most? Quote deal notes as evidence.
2. **Deal size patterns**: At what deal sizes do we perform best? Where do we struggle?
3. **Industry patterns**: Do certain verticals favor us? Any verticals where we consistently lose?
4. **Objection patterns**: What objections appear in lost deals that don't appear in won deals? What about the reverse — what comes up in won deals that's absent from lost ones?
5. **Competitive triggers**: When prospects consider competitors, what triggers the comparison? Price? Feature? Brand? Recommendation?
6. **Time patterns**: Does our win rate correlate with sales cycle length? Do we win more in short cycles or long ones?
7. **The silent competitor**: Are there competitors that almost never get mentioned but occasionally cause losses? Who are we not watching?

For every pattern you identify, state:
- The exact number of deals that support it
- Representative quotes from deal notes
- Your confidence level (strong pattern = 5+ deals, emerging pattern = 3-4 deals, preliminary = 1-2 deals)

Flag any conclusion based on fewer than 3 data points as "[LOW SAMPLE — PRELIMINARY]".
Claude for Marketers
Claude for Marketers

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