Draft a response to this social media comment/message.

**CONTEXT:**
- Platform: [LinkedIn / Instagram / X / Facebook / TikTok]
- Our post was about: [Brief description of the original post]
- Their comment: "[PASTE THE EXACT COMMENT]"
- Their profile context (if visible): [New follower / long-time customer / industry peer / competitor / unknown]
- Sentiment: [Positive / Negative / Neutral / Confused / Hostile]

**SITUATION CONTEXT:**
[Any relevant backstory — is this about a known issue? A recent launch? A policy change? Include what's true and what you can/can't say publicly.]

**BRAND VOICE:** [Warm and direct / Professional but friendly / Casual and witty — pick one or paste your voice guide]

**RESPONSE GUIDELINES:**
- Use the Acknowledge-Address-Action framework
- Reference something SPECIFIC from their comment (no generic responses)
- Keep it concise: 2-4 sentences for comments, up to 6 for DMs
- If this is a complaint: empathize genuinely, don't over-apologize, provide a concrete next step
- If this is praise: be specific about what you're glad they noticed, don't just say "thanks!"
- If this is a question: answer directly, then invite further conversation
- Match the platform's tone (LinkedIn = professional, Instagram = warm, X = concise)
- Do NOT use: "We appreciate your feedback", "Thank you for reaching out", "We're sorry to hear", or any phrase that sounds like a customer service bot

Write 2 response options: one shorter (comment reply) and one longer (if this deserves a more detailed DM follow-up).