C4B Practice
Browse by Chapter
#63Chapter 10 — Market Research & Competitive Intelligence
Build a comprehensive competitor profile for **[CompetitorX]** based on the source materials I've provided. Do NOT use any information not present in these documents.

Structure the profile as follows:

## 1. Company Overview
- What they do (one paragraph, plain language)
- Primary product/service offering
- Target market based on evidence in these sources (not their marketing claim — who actually uses them?)

## 2. Positioning & Messaging
- Core value proposition (their main promise, in their words)
- Key messaging themes (what phrases and ideas do they repeat?)
- Brand personality (formal? casual? technical? aspirational?)
- How they describe themselves vs. how customers describe them (note any gaps)

## 3. Strengths (Evidence-Based)
- What do customers praise in reviews? [Quote specific reviews]
- What features or capabilities do they highlight most? [VERIFY: check against current product page]
- Where do they appear to win deals? (inferred from case studies, testimonials)

## 4. Weaknesses (Evidence-Based)
- What do customers complain about in reviews? [Quote specific reviews]
- What feature gaps do reviewers mention?
- What negative patterns appear across multiple reviews?

## 5. Strategic Direction
- What do job postings suggest about product roadmap and growth priorities?
- What themes appear in recent blog posts or leadership posts?
- Any signals of market expansion, pivots, or new segments?

## 6. Key Metrics (from sources only)
- Pricing structure [VERIFY: date of pricing page screenshot: ___]
- Company size indicators (employee count, office locations — if mentioned)
- Funding/revenue (only if mentioned in provided sources)

## 7. Intelligence Gaps
- What questions can't be answered from these sources?
- What additional sources would strengthen this profile?

For every factual claim, cite which source document it comes from. Mark any inference with [INFERRED]. Mark any claim that should be verified against current data with [VERIFY].

Source materials attached/pasted below:
[YOUR SOURCES]
Claude for Marketers
Claude for Marketers

These prompts are excerpts from the book. Get the full collection with explanations and use cases.

Get the Book