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#67Chapter 10 — Market Research & Competitive Intelligence
I'm uploading messaging from my company and [CompetitorX]. Analyze along these specific dimensions: **MY COMPANY'S MESSAGING:** [Paste: homepage copy, key landing pages, tagline, "about" page, or product page] **COMPETITOR'S MESSAGING:** [Paste: their homepage copy, key landing pages, tagline, "about" page, or product page] Analyze and compare on these dimensions: | Dimension | What to Extract | |-----------|----------------| | **Primary value proposition** | What is the main promise? In one sentence. | | **Target audience signals** | Who are they talking to? What language gives it away? | | **Proof strategy** | What evidence do they offer? (data, testimonials, logos, certifications) | | **Emotional appeal** | What feeling are they selling? (security, ambition, relief, belonging) | | **Claim exclusivity** | What do they claim that NO competitor addresses? | | **Overlap zone** | Where are both companies saying essentially the same thing? | | **The white space** | What topics does NEITHER company address that a buyer might care about? | Format as a side-by-side comparison table. Then write a **"Strategic Implications"** section (5-7 bullets) answering: - Where is the overlap so heavy that neither company truly owns the message? - Where does the competitor own a message we should challenge or concede? - Where is the white space — an unaddressed buyer concern that represents a positioning opportunity? - What's our single strongest differentiator based on messaging analysis? - What's the competitor's single strongest differentiator?

Claude for Marketers
These prompts are excerpts from the book. Get the full collection with explanations and use cases.