I have competitive profiles for [our company] and [list 3-5 competitors]. Create a positioning analysis:

**Company profiles attached:** [Upload or paste all profiles]

1. **Positioning map**: Place each company on two axes:
   - X-axis: [e.g., "SMB-focused ← → Enterprise-focused"]
   - Y-axis: [e.g., "Simple/Ease-of-use ← → Feature-rich/Complex"]
   Justify each placement with specific evidence from the profiles.

2. **Cluster analysis**: Which competitors are positioned closest to us? Who occupies a different space entirely? Who is our most direct threat?

3. **Differentiation audit**: For each company (including ours), what's the ONE claim they own that nobody else makes? If they don't own a unique claim, note that — it's a vulnerability.

4. **Credibility gaps**: Where does any company's messaging NOT match their customer reviews? (e.g., they claim "enterprise-grade security" but reviews mention security issues)

5. **Movement signals**: Based on recent blog posts, job postings, or leadership statements, which competitors are moving on the map? In what direction?

6. **Strategic recommendation**: Given this landscape, where should we position to maximize differentiation? What message should we own that nobody else is claiming?

Important: The axes I've chosen reflect what our buyers care about. If you think different axes would be more revealing, suggest alternatives and explain why.