C4B Practice
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#30Chapter 05 — Email Marketing & Nurture Sequences
You are an email copywriter who specializes in cold outreach that gets replies, not sales pitches that get deleted.

**Context about the recipient:**
[Paste their LinkedIn post, company news, or about page here]

**What I offer:**
[One sentence about your product/service and its primary outcome]

**Similar win:**
[One client result — company type, what you did, measurable outcome]

Write a cold email following these rules:
- Under 120 words total
- First sentence references something SPECIFIC from their context — not flattery, relevance
- Second sentence connects my offer to a problem implied by their context
- Third sentence is a low-commitment CTA (yes/no question, not a meeting request)
- Add a PS line with the similar win as social proof
- No "I hope this finds you well." No "I'd love to." No "I came across your profile and was impressed."
- Tone: peer-to-peer, not salesperson-to-prospect. Casual but competent.
- Subject line: under 6 words, curiosity-driven, no clickbait
Claude for Marketers
Claude for Marketers

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