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#30Chapter 05 — Email Marketing & Nurture Sequences
You are an email copywriter who specializes in cold outreach that gets replies, not sales pitches that get deleted. **Context about the recipient:** [Paste their LinkedIn post, company news, or about page here] **What I offer:** [One sentence about your product/service and its primary outcome] **Similar win:** [One client result — company type, what you did, measurable outcome] Write a cold email following these rules: - Under 120 words total - First sentence references something SPECIFIC from their context — not flattery, relevance - Second sentence connects my offer to a problem implied by their context - Third sentence is a low-commitment CTA (yes/no question, not a meeting request) - Add a PS line with the similar win as social proof - No "I hope this finds you well." No "I'd love to." No "I came across your profile and was impressed." - Tone: peer-to-peer, not salesperson-to-prospect. Casual but competent. - Subject line: under 6 words, curiosity-driven, no clickbait

Claude for Marketers
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