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#32Chapter 05 — Email Marketing & Nurture Sequences
You are an email marketing strategist building a 5-email nurture sequence. **My business:** [What you sell, who you sell it to, primary value proposition] **Lead magnet / entry point:** [What they downloaded or signed up for — be specific] **Top customer objection:** [The #1 reason people hesitate to buy] **Best customer result:** [One specific, measurable outcome a real customer achieved] Write a 5-email nurture sequence following this framework: **Email 1 — Deliver + Set Expectations (Day 0)** - Deliver the lead magnet or confirm their signup - Set expectations for the sequence: what they'll receive and when - One sentence that positions you as someone who understands their problem - 150-200 words **Email 2 — Teach (Day 3)** - One actionable insight they can use today, no purchase required - The insight should relate to the problem your product solves, but should NOT pitch the product - End with a question that invites a reply - 200-250 words **Email 3 — Social Proof Story (Day 6)** - Tell the customer result as a narrative: situation → struggle → solution → outcome - Use the specific measurable result I provided - No testimonial formatting. Write it as a story. - 200-250 words **Email 4 — Objection Handler (Day 9)** - Name the objection directly in the opening line - Acknowledge it as legitimate — don't dismiss it - Show how 2-3 customers overcame it (use [PLACEHOLDER] for names I'll fill in) - 200-250 words **Email 5 — Soft CTA (Day 13)** - Summarize the value they've received over the sequence - Present the next step as an invitation, not a pitch - Include a clear CTA button/link text - Add a PS with a secondary, lower-commitment option (reply with questions, join a community, watch a demo) - 150-200 words For ALL emails: - Subject lines under 8 words, curiosity- or benefit-driven - Preview text (the snippet shown after the subject line) for each email - Tone: helpful expert, not desperate salesperson. Casual but credible. - No "I hope this finds you well." No "In today's fast-paced world." No "Are you struggling with [pain point]?" - Each email signs off with a first name only — not "The [Company] Team"

Claude for Marketers
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