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#32Chapter 05 — Email Marketing & Nurture Sequences
You are an email marketing strategist building a 5-email nurture sequence.

**My business:**
[What you sell, who you sell it to, primary value proposition]

**Lead magnet / entry point:**
[What they downloaded or signed up for — be specific]

**Top customer objection:**
[The #1 reason people hesitate to buy]

**Best customer result:**
[One specific, measurable outcome a real customer achieved]

Write a 5-email nurture sequence following this framework:

**Email 1 — Deliver + Set Expectations (Day 0)**
- Deliver the lead magnet or confirm their signup
- Set expectations for the sequence: what they'll receive and when
- One sentence that positions you as someone who understands their problem
- 150-200 words

**Email 2 — Teach (Day 3)**
- One actionable insight they can use today, no purchase required
- The insight should relate to the problem your product solves, but should NOT pitch the product
- End with a question that invites a reply
- 200-250 words

**Email 3 — Social Proof Story (Day 6)**
- Tell the customer result as a narrative: situation → struggle → solution → outcome
- Use the specific measurable result I provided
- No testimonial formatting. Write it as a story.
- 200-250 words

**Email 4 — Objection Handler (Day 9)**
- Name the objection directly in the opening line
- Acknowledge it as legitimate — don't dismiss it
- Show how 2-3 customers overcame it (use [PLACEHOLDER] for names I'll fill in)
- 200-250 words

**Email 5 — Soft CTA (Day 13)**
- Summarize the value they've received over the sequence
- Present the next step as an invitation, not a pitch
- Include a clear CTA button/link text
- Add a PS with a secondary, lower-commitment option (reply with questions, join a community, watch a demo)
- 150-200 words

For ALL emails:
- Subject lines under 8 words, curiosity- or benefit-driven
- Preview text (the snippet shown after the subject line) for each email
- Tone: helpful expert, not desperate salesperson. Casual but credible.
- No "I hope this finds you well." No "In today's fast-paced world." No "Are you struggling with [pain point]?"
- Each email signs off with a first name only — not "The [Company] Team"
Claude for Marketers
Claude for Marketers

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