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#82Chapter 12 — Localization & International Marketing
Write **[number]** **[asset type, e.g., Instagram captions]** in **[target language, e.g., Brazilian Portuguese]** for **[product/campaign]**. **Strategic instructions (in English — follow these precisely):** - Audience: [describe in English] - Tone: [describe in English — e.g., "warm, playful, community-oriented"] - Length: [specify — e.g., "under 150 characters each"] - Constraints: [e.g., "No formal register. No European Portuguese expressions. No corporate language."] - CTA: [e.g., "End each caption with a question to drive engagement"] **Voice reference (in target language):** Here are 3 examples of our brand voice in [target language] — match this tone, vocabulary, and rhythm: [PASTE 2-3 EXAMPLES OF YOUR BRAND IN THE TARGET LANGUAGE] **Cultural context:** [e.g., "This is for Brazilian audiences. Reference cafezinho culture. Use Brazilian slang where appropriate. Emoji usage is more accepted in Brazilian social media than in many markets."] Write all output in [target language]. Do NOT include English translations unless I ask for them.

Claude for Marketers
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