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#47Chapter 07 — Campaign Execution & Paid Advertising
You are a direct-response copywriter specializing in landing page conversion. **PRODUCT:** [name + one-sentence description] **TARGET AUDIENCE:** [who they are + their situation] **TOP 3 PAIN POINTS (in their words):** 1. [pain point — use language they'd actually use] 2. [pain point] 3. [pain point] **DESIRED ACTION:** [what you want them to do — sign up, buy, book a call, etc.] **PRICE POINT:** [price or "free trial" or "request quote"] Write a complete landing page in this sequence: 1. **HERO SECTION** — Headline (max 10 words, addresses #1 pain point), subheadline (one sentence expanding on the promise), CTA button text (max 5 words, action-oriented) 2. **PROBLEM SECTION** — 3 short paragraphs agitating the pain points. Use "you" constantly. 3. **SOLUTION SECTION** — Introduce the product as the answer. Bridge from their problem to your solution in 2-3 sentences. 4. **SOCIAL PROOF SECTION** — 3 placeholder testimonial structures: [Name, Role] + quote format. Include a "numbers bar" template: [X] customers, [Y] result, [Z] metric. 5. **FEATURES-AS-BENEFITS** — 4 features, each with: feature name → "which means [benefit for you]" 6. **FAQ SECTION** — 5 questions a skeptical buyer would ask. Answers that handle the objection AND reinforce the value. 7. **FINAL CTA** — Restate the core promise in one line. CTA button text. Risk reversal statement (guarantee, free trial, no commitment). TONE: Confident but not pushy. Conversational, not corporate. Write for someone scanning on their phone. [VERIFY] Do not invent specific statistics, study results, or competitor claims.

Claude for Marketers
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