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#80Chapter 12 — Localization & International Marketing
I have **[number]** English Google Ads that I need to localize for **[French and German]** markets. Each ad has: - Headline: 30 character limit - Description: 90 character limit - CTA text **Phase 1 — Character Limit Audit** Review all ads below. Flag any where the [French/German] adaptation would exceed character limits. For flagged ads, note which element overflows and by how many characters. **Phase 2 — Localize** For each ad, localize for [market] following these rules: 1. Respect character limits strictly — no exceptions 2. Preserve the selling point but adapt the expression. Don't force a literal translation that sounds unnatural just to fit the limit. Rephrase creatively. 3. CTAs: use market-native conventions. [French: "Découvrir" often outperforms "Acheter." German: specificity outperforms excitement.] 4. Cultural references: replace any US-specific claims with market-relevant ones. **Phase 3 — Variant Diversity Check** Review all localized ad variants. Are they genuinely diverse, or are they minor variations of the same phrasing? Flag any pairs that are too similar — the point of multiple variants is A/B testing, and near-duplicates waste ad spend. **Market voice reference:** [Paste key points from your market voice file, or note "See Project context"] **English ads:** [PASTE ALL ADS IN A STRUCTURED FORMAT]

Claude for Marketers
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