C4B Practice
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#14Chapter 03 — Content Strategy & Editorial Calendar
I need to multiply a single content asset into platform-specific pieces. Here's how I want to work:

**PHASE 1 — EXTRACTION**
Read the source content below and extract these elements as bullet points:
1. The single strongest / most counterintuitive claim
2. The most surprising data point or statistic
3. The most relatable human moment or story
4. The most actionable takeaway (something the reader can do today)
5. The most controversial or debate-worthy angle
6. The best quotable line (punchy, shareable)
7. The clearest step-by-step process or framework

**PHASE 2 — MULTIPLICATION**
Using ONLY the extracted elements (not a summary of the full piece), create:

**LinkedIn post** (from element 1 or 5): 150-200 words. Hook-first structure — open with a bold statement or surprising fact. Write in first person. End with a question or call to engage. No hashtag spam (max 3).

**Twitter/X post** (from element 2 or 5): Under 280 characters. Punchy, specific, opinionated. If the content supports it, write a 4-tweet thread instead.

**Email teaser** (from element 3): 80-120 words. Open with empathy or a story hook. Create a curiosity gap. End with a clear CTA to read the full piece. Subject line included.

**Newsletter quick-tip block** (from element 4): 100-150 words. Standalone value — reader gets something useful without clicking anywhere. Format: bold tip + 2-3 sentences of context.

**Instagram carousel outline** (from element 7): 5-7 slides. One idea per slide. Slide 1 = hook. Last slide = CTA. Write the text only (design team handles visuals). Keep each slide under 30 words.

Brand voice notes: [INSERT YOUR TONE — e.g., "Warm but direct. We use humor sparingly. Never corporate. Think smart friend who works in the industry."]

**SOURCE CONTENT:**
[PASTE YOUR BLOG POST / ARTICLE / VIDEO TRANSCRIPT HERE]
Claude for Marketers
Claude for Marketers

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