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#40Chapter 06 — SEO & Search Strategy with Claude
Design a topic cluster for my website around the following core topic:

**Pillar topic:** [your broad topic — e.g., "retinol skincare guide"]
**My business:** [what you sell/do and who your audience is]
**Existing content:** [list any articles you've already published on this or related topics, if any]
**Primary goal:** [organic traffic / lead generation / product sales / brand authority]

Please produce:

1. **Pillar page blueprint:**
   - Recommended title (2 options)
   - Target primary keyword
   - Content format (comprehensive guide, resource hub, etc.)
   - H2-level outline (8-12 sections) — each section summarizes the subtopic and links to its supporting article
   - Estimated word count

2. **Supporting article briefs (6-8 articles):**
   For each article:
   - Title
   - Target primary keyword
   - Search intent (informational / commercial / transactional)
   - Content type (how-to, listicle, comparison, explainer, etc.)
   - 3-4 H2 headings
   - How it links to the pillar page (which section it deepens)
   - How it links to other supporting articles in the cluster
   - Estimated word count

3. **Internal linking map:**
   - A clear description of which articles link to which, and what anchor text to use
   - Identify the 2-3 "money articles" in the cluster (highest conversion potential) and ensure they receive the most internal links

4. **Publishing sequence:**
   - What order to publish in for maximum SEO impact
   - Which article to publish first and why

5. **Keyword cannibalization check:**
   - Flag any two articles that might compete for the same keyword
   - Suggest how to differentiate them
Claude for Marketers
Claude for Marketers

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