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#40Chapter 06 — SEO & Search Strategy with Claude
Design a topic cluster for my website around the following core topic: **Pillar topic:** [your broad topic — e.g., "retinol skincare guide"] **My business:** [what you sell/do and who your audience is] **Existing content:** [list any articles you've already published on this or related topics, if any] **Primary goal:** [organic traffic / lead generation / product sales / brand authority] Please produce: 1. **Pillar page blueprint:** - Recommended title (2 options) - Target primary keyword - Content format (comprehensive guide, resource hub, etc.) - H2-level outline (8-12 sections) — each section summarizes the subtopic and links to its supporting article - Estimated word count 2. **Supporting article briefs (6-8 articles):** For each article: - Title - Target primary keyword - Search intent (informational / commercial / transactional) - Content type (how-to, listicle, comparison, explainer, etc.) - 3-4 H2 headings - How it links to the pillar page (which section it deepens) - How it links to other supporting articles in the cluster - Estimated word count 3. **Internal linking map:** - A clear description of which articles link to which, and what anchor text to use - Identify the 2-3 "money articles" in the cluster (highest conversion potential) and ensure they receive the most internal links 4. **Publishing sequence:** - What order to publish in for maximum SEO impact - Which article to publish first and why 5. **Keyword cannibalization check:** - Flag any two articles that might compete for the same keyword - Suggest how to differentiate them

Claude for Marketers
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