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#15Chapter 03 — Content Strategy & Editorial Calendar
Create a 4-week content calendar for my brand based on the strategic inputs below. **CONTENT PILLARS** (our 3-5 core themes — every piece must connect to one): [LIST YOUR PILLARS — e.g., "1. Remote team productivity 2. Meeting culture reform 3. Async-first communication 4. Manager enablement"] **AUDIENCE:** [DESCRIBE YOUR AUDIENCE — e.g., "Mid-level managers at companies with 50-500 employees. They're overwhelmed by meetings, skeptical of new tools, and under pressure to show team output metrics to leadership."] **THIS MONTH'S GOALS (in priority order):** [e.g., "1. Drive signups for our April webinar on async standups 2. Increase LinkedIn engagement by 20% 3. Support the launch of our new Slack integration"] **CHANNELS & CADENCE:** [e.g., "Blog: 2x/week (Tue, Thu). LinkedIn: 3x/week (Mon, Wed, Fri). Email newsletter: 1x/week (Wed). Instagram: 4x/week. Twitter/X: daily."] **WHAT'S HAPPENING THIS MONTH** (industry events, holidays, product launches, trending topics): [e.g., "April 2 — our Slack integration launches. April 15 — webinar. April 22 — Earth Day. Industry: Gartner just published their hybrid work report."] For each calendar entry, provide: - **Date and channel** - **Content pillar** it maps to - **Topic/angle** (specific, not generic — "Why your Monday standup is killing Thursday's productivity" not "Meeting tips") - **Format** (how-to, listicle, story, data-driven, opinion, case study) - **Goal connection** (which monthly goal does this serve?) - **One-sentence hook** (the opening line or headline concept) Organize the output as a table grouped by week. Flag any days where you recommend posting nothing (rest days for audience fatigue). Additional context about our brand voice: [INSERT BRAND VOICE NOTES — e.g., "Direct, slightly irreverent, data-backed. We challenge conventional management wisdom. Never preachy."]

Claude for Marketers
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