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#15Chapter 03 — Content Strategy & Editorial Calendar
Create a 4-week content calendar for my brand based on the strategic inputs below.

**CONTENT PILLARS** (our 3-5 core themes — every piece must connect to one):
[LIST YOUR PILLARS — e.g., "1. Remote team productivity 2. Meeting culture reform 3. Async-first communication 4. Manager enablement"]

**AUDIENCE:**
[DESCRIBE YOUR AUDIENCE — e.g., "Mid-level managers at companies with 50-500 employees. They're overwhelmed by meetings, skeptical of new tools, and under pressure to show team output metrics to leadership."]

**THIS MONTH'S GOALS (in priority order):**
[e.g., "1. Drive signups for our April webinar on async standups 2. Increase LinkedIn engagement by 20% 3. Support the launch of our new Slack integration"]

**CHANNELS & CADENCE:**
[e.g., "Blog: 2x/week (Tue, Thu). LinkedIn: 3x/week (Mon, Wed, Fri). Email newsletter: 1x/week (Wed). Instagram: 4x/week. Twitter/X: daily."]

**WHAT'S HAPPENING THIS MONTH** (industry events, holidays, product launches, trending topics):
[e.g., "April 2 — our Slack integration launches. April 15 — webinar. April 22 — Earth Day. Industry: Gartner just published their hybrid work report."]

For each calendar entry, provide:
- **Date and channel**
- **Content pillar** it maps to
- **Topic/angle** (specific, not generic — "Why your Monday standup is killing Thursday's productivity" not "Meeting tips")
- **Format** (how-to, listicle, story, data-driven, opinion, case study)
- **Goal connection** (which monthly goal does this serve?)
- **One-sentence hook** (the opening line or headline concept)

Organize the output as a table grouped by week. Flag any days where you recommend posting nothing (rest days for audience fatigue).

Additional context about our brand voice: [INSERT BRAND VOICE NOTES — e.g., "Direct, slightly irreverent, data-backed. We challenge conventional management wisdom. Never preachy."]
Claude for Marketers
Claude for Marketers

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