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#23Chapter 04 — Email Sequences That Convert: From Cold to Closed
I'm running an outreach sequence for [prospect type]. I need signal-based follow-up variants — different emails depending on what the prospect did with my previous message. **My previous email was about:** [One-sentence summary] **My offering:** [What you sell and for whom] **The prospect's likely objection:** [The #1 reason this persona hesitates] Write three follow-up variants: **Branch A — Opened but didn't reply** (interested but not convinced) - Add a new proof point or case study that deepens the value prop - Lower the ask: offer something they can consume passively (a benchmark report, a 2-minute video, a case study PDF) - Don't acknowledge the open — no "I see you read my email" - Under 100 words. Subject line: reference the topic, not the follow-up. **Branch B — Didn't open** (missed it or subject line failed) - Completely new subject line — different angle than the original - Rephrase the core message in a different format (if original was a question, try a bold claim or a stat) - Under 80 words. Fresh start energy — as if email 1 never happened. **Branch C — Replied with an objection** (engaged but resistant) - Acknowledge their specific concern in the first sentence — no deflecting - Share one concrete example of how a similar client had the same concern and resolved it - End with a low-commitment ask that addresses the objection: "Would it help to see how [company] handled exactly this?" - Under 120 words. Tone: peer-to-peer, not defensive. No "just following up" in any version. No "I hope this finds you well."

Claude for Sales
These prompts are excerpts from the book. Get the full collection with explanations and use cases.