← Browse by Chapter
Get the Book →
#22Chapter 04 — Email Sequences That Convert: From Cold to Closed
I need a personalized first-touch email for a cold outreach sequence. **Prospect context** (paste their LinkedIn profile, company news, or about page): [Paste real research from Chapter 03 here] **What I sell:** [One sentence — product/service and primary outcome] **Our differentiator:** [What makes us different from the obvious alternatives] **Similar win:** [One client result — company type, what you did, measurable outcome] Write a first-touch email following these rules: - Under 120 words - First sentence references something SPECIFIC from their context — not flattery, relevance - Second sentence connects my offering to a problem implied by their context - Third sentence is a low-commitment question (yes/no, not a meeting request) - PS line with the similar win as social proof - No "I hope this finds you well." No "I'd love to." No "I came across your profile and was impressed." - Tone: peer-to-peer, not salesperson-to-prospect - Subject line: under 6 words, curiosity-driven For any prospect-specific claims you make in the email, add `[VERIFY]` next to the claim so I can fact-check before sending.

Claude for Sales
These prompts are excerpts from the book. Get the full collection with explanations and use cases.