C4B Practice
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#22Chapter 04 — Email Sequences That Convert: From Cold to Closed
I need a personalized first-touch email for a cold outreach sequence.

**Prospect context** (paste their LinkedIn profile, company news, or about page):
[Paste real research from Chapter 03 here]

**What I sell:** [One sentence — product/service and primary outcome]
**Our differentiator:** [What makes us different from the obvious alternatives]
**Similar win:** [One client result — company type, what you did, measurable outcome]

Write a first-touch email following these rules:
- Under 120 words
- First sentence references something SPECIFIC from their context — not flattery, relevance
- Second sentence connects my offering to a problem implied by their context
- Third sentence is a low-commitment question (yes/no, not a meeting request)
- PS line with the similar win as social proof
- No "I hope this finds you well." No "I'd love to." No "I came across your profile and was impressed."
- Tone: peer-to-peer, not salesperson-to-prospect
- Subject line: under 6 words, curiosity-driven

For any prospect-specific claims you make in the email, add `[VERIFY]` next to the claim so I can fact-check before sending.
Claude for Sales
Claude for Sales

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