C4B Practice
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#24Chapter 04 — Email Sequences That Convert: From Cold to Closed
Build a 5-touch enterprise executive email sequence for me.

**Target persona:** [Title, company size, industry]
**Their likely priorities:** [2-3 strategic concerns based on Chapter 03 research]
**What I sell:** [Product/service and primary business outcome]
**Differentiator:** [What separates you from the alternative they're probably considering]
**Best case study for this persona:** [Company name, their situation, measurable result]

Sequence parameters for enterprise executives:
- **Tone:** Formal, strategic, peer-level. No exclamation points. No "excited to share."
- **Length:** Under 100 words per email. Every sentence must survive a "so what?" test.
- **Timing:** Day 0, Day 5, Day 12, Day 19, Day 28
- **Social proof type:** Enterprise logos and scale metrics

Touch 1 (Day 0): Insight opener — one strategic observation about their industry or company. No pitch. End with a question.
Touch 2 (Day 5): Value resource — an industry insight, benchmark, or report relevant to their role. No ask.
Touch 3 (Day 12): Social proof — peer company story with measurable result. Reframe the problem from a different angle than Touch 1.
Touch 4 (Day 19): Objection preempt — address the #1 reason enterprise buyers in this segment hesitate. Be honest.
Touch 5 (Day 28): Breakup — close the loop. Offer one useful resource. Zero pressure. Permanent open door.

Subject lines: under 5 words each. No clickbait. No "Quick question."
For any specific claims about the prospect's company or industry, add `[VERIFY]` so I can fact-check.
Claude for Sales
Claude for Sales

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