C4B Practice
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#50Chapter 06 — Claude for Sales & Customer Relations
Create a 5-email outreach sequence for [prospect type — e.g., "VP of Marketing at B2B SaaS companies with 50-200 employees"].

About us: [What you sell, your key value prop, your ideal customer]
Our differentiator: [What makes you different from the obvious alternatives]

Sequence structure:
- **Email 1 (Day 0):** Personalized opening referencing their specific situation. One insight that shows I understand their world. No pitch. End with a curiosity-driven question.
- **Email 2 (Day 3):** Share a relevant resource or contrarian insight. Something they'd forward to a colleague. Brief mention of how it connects to what we do. No CTA beyond "thought you'd find this interesting."
- **Email 3 (Day 7):** Case study email. "[Company like theirs] was dealing with [problem like theirs]. Here's what happened." End with: "Seeing anything similar on your end?"
- **Email 4 (Day 14):** Address the #1 objection I hear from this buyer type: [state the objection]. Be honest about it. No hard sell.
- **Email 5 (Day 21):** Breakup email. Remove all pressure. Offer something genuinely useful (a guide, a benchmark, an introduction) with no strings attached. "If the timing is ever right, I'm here."

Each email: Under 150 words. Subject line included. No "I hope this finds you well," "just following up," or "I wanted to circle back."
Claude for Business
Claude for Business

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