C4B Practice
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#49Chapter 06 — Claude for Sales & Customer Relations
I'm preparing a high-priority outreach to [prospect name], [their role] at [company name]. I've assembled a research stack — analyze ALL of it before writing.

**Their LinkedIn profile summary:**
[Paste the full About section and recent activity]

**Company About page:**
[Paste key paragraphs from their website]

**Recent news or press release:**
[Paste one recent article, announcement, or blog post]

**Job listings (if relevant):**
[Paste any open roles that signal strategic direction — e.g., "hiring 3 data engineers" suggests a data infrastructure push]

**What I sell:**
[Two sentences: what your product/service does and who it's for]

Based on this full research stack:

1. Identify the ONE connection between their current trajectory and my offering that would be most surprising and relevant to them. Not the obvious one — the second-order insight.
2. Write a 100-word outreach message that opens with that insight. No flattery. No "I was impressed by your company." Just the insight, the connection, and a question.
3. Suggest a subject line under 8 words that references their specific situation.
4. Flag any claims you're making about the prospect or their company with [VERIFY] — I need to confirm these are accurate before sending.
Claude for Business
Claude for Business

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