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#51Chapter 06 — Claude for Sales & Customer Relations
I'm running an outreach sequence for [prospect type]. I need signal-based follow-up variants — different emails depending on what the prospect did with my previous message.

**My previous email was about:** [one-sentence summary of what you sent]
**My offering:** [what you sell and for whom]

**Write three follow-up variants:**

**Branch A — Opened but didn't reply** (interested but not convinced)
- Acknowledge their time without saying "I see you opened my email" (that's creepy)
- Add a new angle or proof point that addresses the most likely reason they hesitated
- Lower the ask: instead of a meeting, offer something they can consume passively (a case study, a benchmark report, a 2-minute video)
- Tone: confident, not desperate. You're offering value, not begging for attention.

**Branch B — Didn't open** (missed it or subject line failed)
- New subject line — completely different angle than the original
- Rephrase the core message in a different way (if the first email led with a question, this one leads with a statistic or a bold claim)
- Keep it even shorter than the original — under 80 words
- Tone: fresh start, as if the first email never happened

**Branch C — Replied with an objection** (engaged but resistant)
- Acknowledge their specific concern directly — no deflecting, no pivoting to features
- Share one concrete example of how another client had the same concern and how it was resolved
- End with a low-commitment ask that addresses the objection: "Would it help to see how [similar company] handled exactly this?"
- Tone: peer-to-peer, not salesperson-to-prospect

Each variant: under 120 words. Subject line included. No "just following up" in any version.
Claude for Business
Claude for Business

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