C4B Practice
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#17Chapter 03 — Claude for Marketing & Content
Create a 5-email nurture sequence for leads who downloaded our [lead magnet name — e.g., "2026 Marketing Trends Report"].

About us: [What your company does, your key value proposition]
About the leads: [Who they are, why they downloaded, where they are in the buying journey]

Sequence structure:
- **Email 1 (Day 0):** Deliver the asset. Warm welcome. One sentence about us — no more.
- **Email 2 (Day 3):** Share one actionable insight from the report. "Here's the one thing most people miss..."
- **Email 3 (Day 7):** Case study or social proof. "Here's how [company] applied this..."
- **Email 4 (Day 12):** Address the main objection your audience has. Be honest about it.
- **Email 5 (Day 18):** Soft CTA. "If any of this resonated, here's a way to go deeper: [offer]."

Each email: Under 200 words. Subject line included. Tone: helpful first, sales second. First person singular. No "we are excited" or corporate-speak.
Claude for Business
Claude for Business

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