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#18Chapter 03 — Claude for Marketing & Content
Generate the complete 5-email cold outreach sequence below. Write each email in full — not just a description, the actual email I would send. Keep each under 150 words. **Context:** I'm [your name], [your role] at [company]. We help [target audience] with [core value prop]. **Prospect profile:** [Role] at [company type], likely dealing with [key pain point]. **Sequence:** - **Email 1 (Day 0):** Open with a specific observation about their company or industry. One pain point. One line about how we've helped similar companies. CTA: "Worth 15 minutes?" - **Email 2 (Day 3):** Follow up on Email 1. Share a quick, useful insight related to their pain point — something they can use even if they never reply. No pitch. End with: "Thought this might be useful." - **Email 3 (Day 7):** Social proof. One specific result from a similar company. Short — under 80 words. CTA: "Happy to share how they did it." - **Email 4 (Day 14):** Address the most common objection directly: "Most [role]s I talk to worry about [objection]. Here's what we've found..." Honest, not salesy. - **Email 5 (Day 21):** Breakup email. "I've reached out a few times and haven't heard back — totally fine. If [pain point] becomes a priority, here's how to reach me. Deleting you from my follow-up list either way." Tone: Direct, respectful, no filler. Each email should feel like a different conversation, not the same pitch reworded. No "I hope this finds you well." No "just checking in." No "circling back."

Claude for Business
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