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#16Chapter 03 — Claude for Marketing & Content
Write a cold outreach email from me ([your name], [your role] at [your company]) to [recipient role] at a [type of company]. About us: [One sentence about what your company does and for whom] About them: [One sentence about the recipient's company or a specific observation — recent news, a post they published, a product they launched] Goal: Get a 15-minute introductory call. Not a sales pitch — a conversation. Constraints: - Under 120 words total - Opening line must reference something specific about THEM (not about us) - No "I hope this finds you well" or any variant - End with a low-commitment CTA: "Worth a 15-minute chat?" - PS line with one specific, relevant result: "PS: We helped [similar company] achieve [specific result] in [timeframe]." Tone: Direct, respectful, zero fluff. Write like a busy person talking to another busy person.

Claude for Business
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